Lion
Description
Animals are not clowns.
Portuguese Animal Rights League.
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Retoucher: ImageNation
Photography: GettyImages / Corbis
I think this one is the best of the three ads maybe cuz even though the lion is most powerfull animal they still use it as a clown! .. The ads are great specialy the ecpressions of the animals! thouchy!!
I like this idea with the clown makeup but I really don't care for the body copy. It seems a bit over the "Big Top", if you will. I understand it's written in the voice of a circus barker, but for this, I think the body copy should have had more of a serious tone to truly express the gravity of the issue. But I'm still drunk from the holidays, so what the hell do I know?
A lot of scope for Art, sadly nothing great in this one.
why they put clowns in jails????i think you can get the idea only with the make up. but i don't like the idea at all.
(miguelandréscortés / Art Director / Leo Burnett Colombiana)
(miguelandréscortés / Graphic Creative / Y&R)
Man, that really made me sad. Good shots (the facial expression is quite good) and good photoshop. Well done!
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