Lion
Published/Aired:
May 2007Posted:
May 24, 2007
Description
Caption
Your car has never taken you to a place like this.
No cages. All fun.
Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Julio Andery, Mariana Sa
Art directors: Lucas Buled, Christiano Neves
Copywriter: Antero Neto
Photographer: Ricardo Rojas
Creative Directors: Sergio Valente, Julio Andery, Mariana Sa
Art directors: Lucas Buled, Christiano Neves
Copywriter: Antero Neto
Photographer: Ricardo Rojas
May 25, 2007 - 3:50Wordnerd
if they had a bit more flattened noses, people would easier get it i think. but nice idea! dont't know, if people would feel comfortable being so close to predators, though. what if you have to pee? ;) more harmless animals would work better i think
Copywriter
May 25, 2007 - 6:50postman
I on the contrary like the fact they didn't use this "flattened noses" thing again. And I think it works best with those dangerous animals because it's about the thrill.
Other
May 29, 2007 - 12:51Wordnerd
yeah, you got a point there. guess this isn't targeting "normal zoo folks"
Copywriter
May 25, 2007 - 11:25fractalrene
I would cut the line to just "No cages, all fun". Good approach.
Copywriter
Jul 25, 2012 - 1:15DilipRevar
Very well done. i can feel it. its thrilling.
Graphic Designer at Visualizer and Graphic Artist
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