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Forest

Campaign
Agency Network: 
Published/Aired: 
May 2018
Lincoln: Forest

Description

Print advertisement created by GTB, Mexico for Lincoln, within the category: Automotive.

Caption

Spot 3 lumberjacks in 2 seconds.
Pre-Collision Assist with Pedestrian Detection.

Advertising Agency: GTB, Mexico City, Mexico
General Creative Director: Gerardo Ayala
Creative Director: Kevin Valladolid
Art Directors: Aldo Rodríguez, Mario 'Pelu' Rueda
Copywriter: Rurik García
Producers: Gus Orueta, Chacho Verni / Parson Latam
Photographer: Jaime de Diego
Account Director: Patty Vargas
Lincoln Client Leader: Rosy Guerra
Lincoln Brand Managers: Adrián Arias, Paulina Rodríguez
Production Company: Oxígeno
Executive Producer: Sonia Uribe
Digital Retoucher: Xanti Rodríguez
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Highest Rated

Haggiesm's picture

As much as I like the concept behind these ads, I think that they're trying to be too clever. If the danger that you're supposed to be aware of isn't visible at all, the messaging comes across as paranoid.

Haggiesm
Activity Score 105
rrsquare's picture

So basically it sees things that don't exist?

rrsquare
Activity Score 65
Copywriter at Miami Ad School Hamburg
Haggiesm's picture

As much as I like the concept behind these ads, I think that they're trying to be too clever. If the danger that you're supposed to be aware of isn't visible at all, the messaging comes across as paranoid.

Haggiesm
Activity Score 105
oxonic's picture

I like it, got the message.

oxonic
Activity Score 892
Copywriter at none |

www.xavierespana.com

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