Chicken fossil

Campaign
Agency Network: 
Published/Aired: 
April 2011
Limppano:  Chicken fossil

Description

Print advertisement created by FCB, Brazil for Limppano, within the category: House, Garden.

Caption

Don't leave dirt in the kitchen for too long.
Limppano
Cleaning Sponges

Advertising agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim
Art Director: Felipe Gomes
Copywriter: Fábio Penedo
Photography: Artluz Studio
Client: Limppano
Product: Cleaning sponges
Log in to post comments

Highest Rated

Huub's picture

Yes.

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
jackmancer2017's picture

For some reason it instantly reminded me to these:
http://adsoftheworld.com/media/print/surfrider_foundation_fossil

I think the above one is a bit forced, which has to do with the copy as well. But c'mon it's sponges, why show a whole chicken?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
atb2005's picture

The one above is not a bit forced; it's SUPER forced. What is that dirt that one leaves on the floor (unless that's a different surface) that turns into a "chicken fossil"?

The Surfrider Foundation campaign was great.

atb2005
Activity Score 13547
ace85le's picture

Agree and agree.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Huub's picture

Yes.

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
Duckman's picture

I thought it's from the same agency
http://adsoftheworld.com/media/print/pepsodent_chicken

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Ron Burgundy's picture

Exactly! Though of this ad instantly...although I doubt the target...sorry...person, will recall, but still feels like a Rip kinda

Ron Burgundy
Activity Score 1626
Art Director at Southern California
arke1's picture

"Dont leave dirt in the kitchen for too long" oh really? thanks for the hot tip.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

Hammad S's picture

I don't get it =/

Hammad S
Activity Score 484
MidasTouch's picture

Bof! Too "first idea"

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Glut's picture

not good art at all, and the idea is very weak.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Advertisement
Featured Content

Latest Collections

Advertisement