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New year goals

Agency Network: 
Published/Aired: 
December 2020
Lima Expresa: New year goals
Lima Expresa: New year goals
Lima Expresa: New year goals
Lima Expresa Print Ad - New year goals
Lima Expresa Print Ad - New year goals
Lima Expresa Print Ad - New year goals

Description

A few days after the end of the year, the boost agency, hand in hand with LIMA EXPRESA, worked on a road prevention campaign in order to raise public awareness on these festive dates.

Taking as a starting point the unfortunate fact that on dates like Christmas and New Years the number of vehicular incidents increases, leaving fatalities throughout the country, the creative agency appealed to the most common end-of-the-year custom: new goals. Through visuals, they sought to deliver a solid message, implying that the most important objective of this new year is to get home healthy, respecting road safety measures.

Print advertisement created by Boost, Peru for Lima Expresa, within the category: Transport.

Advertising Agency: Boost, Lima, Peru
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Feysless's picture

Great Layouts and Art direction

Feysless
Activity Score 2628
Art Director |

groovy baby!

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