Out of this world, 3

Campaign
Agency Network: 
Published/Aired: 
March 2010
Like
13
Views
13520
Lika Gum:  Out of this world, 3

Description

Print advertisement created by Elephant, Egypt for Lika Gum, within the category: Confectionery, Snacks.

Advertising Agency: Elephant, Cairo, Egypt
Creative Directors: Maged Nassar
Art Directors: Maged Nassar, Montasser Khalil
Copywriters: Ali Ali
Photographer: Ali Ali
Advertiser’s Supervisor: Amr Fendi
Account Supervisor: Mohab Mamdouh
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Hiperion's picture

i don´t get it...
please, explain

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
talkingisfree's picture

Not linked with the product, just a visual joke.

talkingisfree
Activity Score 2712
Art Director
Dzsoi's picture

Totally agree. Even if the visual joke contains the product, there is disturbing disconnection between the headline and the product itself. Why is it out of this word REALLY? Look at that ad with the gum used as a hot air ballon. Of course you can't fly with them really, but they are ACTUALLY big. I have no clue what makes this gum 'out of this world'. Are there alien stickers in it, are they green with big black eyes or what?

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

no! the second "head" is a bubble from the gum!

Guest
Conrad's picture

How is it not linked to the product. He is blowing a bubble...

Conrad
Activity Score 3
adicted's picture

IT IS!
it's not a 2 heads man: it'a a head and a big bubble.
(well ok I didn't get it at first)

adicted
Activity Score 74
Copywriter
bad astronaut's picture

but that's the point...it's suppose to look like a two headed alien....

bad astronaut
Activity Score 544
Adaddicted's picture

Absolutely! Thats what they called 'out of the world'!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

sloppy4's picture

these rock. very fresh approach to a dumb category.

sloppy4
Activity Score 1492
Takmelius's picture

Well, the approach is not new albeit more tightly knit with the product here. Love the art direction.

http://adsoftheworld.com/cannes_lions_2007_winners_outdoor_gold

Takmelius
Activity Score 205
Creative Director
jamesrothenburg's picture

Love it! Nice idea.

jamesrothenburg
Activity Score 554
Art Director
Ensamblador's picture

Excellent.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
J Designer's picture

lol, at first i didnt get it - but when i clicked it did make me giggle. Nice ad, but I think the idea could have been pushed a little further...but im not too sure how.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Reality Check's picture

The Lika Gum campaign can be summed up in one word: funny.

Reality Check
Activity Score 2549
Prime83's picture

I love it

Prime83
Activity Score 497
Creative Director at Huella Publicidad
maranca82's picture

I love these. Totally unexpected.

maranca82
Activity Score 422
Copywriter
R U serious's picture

Love this with all my heart.

R U serious
Activity Score 418

Say my name, say my name...

Pushkaraj Shirke's picture

A smart approach after a really long time. i like! :)

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

brainslashed's picture

haha..very nice...

brainslashed
Activity Score 32
Copywriter at Wunderman
xcreativity's picture

dont get it

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

bad astronaut's picture

no surprise.

bad astronaut
Activity Score 544
Phil Lestino's picture

I get it....and I like

Phil Lestino
Activity Score 1682
saherwafai's picture

I love it .. that's the Egyptian humor

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

wildbore's picture

for awards only...? then ok. but its 2much!

wildbore
Activity Score 749
Creative Director at - - -
netei's picture

from the target group point of view. yes i would fid it cool when i was 15! execution could be a little more freakier....

netei
Activity Score 215
adicted's picture

It's strange yeah... and that's why that's good.

adicted
Activity Score 74
Copywriter
michelangelo's picture

i get it and i do NOT like it... it's very disturbingly wrong. a bubble surely won't alter the position of your head

michelangelo
Activity Score 660
bad astronaut's picture

you belong in the marketing department.

bad astronaut
Activity Score 544
raghavendra's picture

spookitivity...great

raghavendra
Activity Score 232
Copywriter
cruzialx's picture

great

cruzialx
Activity Score 194
Affinity Express Inc.
aaaron's picture

Clap Clap Clap!!!

aaaron
Activity Score 103
Art Director
pepsiice's picture

hahaha XD

pepsiice
Activity Score 253
Graphic Designer
shortafella's picture

10/10 out of this world:)

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

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