Tray

Campaign
Agency Network: 
Published/Aired: 
November 2008
Lihom:  Tray
Lihom Print Ad -  Tray

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, South Korea for Lihom, within the category: House, Garden.

Caption

So good, you'll forget everything else.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Junho Jang
Art Directors: Hyunjun Choi, Yoori Ahn
Copywriters: Yunna Lee, Ron Thomson
Photographer: Yunhee Choi
Chief Creative Officer: Wain Choi
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erin montemurro's picture

looks like North Korean dinner menu

erin montemurro
Activity Score 369
Copywriter at school of life |

how do like them apples

Guest's picture

You seem like you don't know anything about North Korea. North Koreans cannot even eat rice as dinner. Their main dishes have become corn or potatoes long ago.

Guest
the_dejawoo's picture

This idea had been done by O&M Bangkok, several years ago. (For Singha Beer)

the_dejawoo
Activity Score 98
Copywriter
Guest's picture
Guest
Guest's picture

done

Guest
Guest's picture

any constructive criticism...?

Guest
Crisp One's picture

do your research before you execute an idea

Crisp One
Activity Score 1989
Other at New York
Brainsugar's picture

Here is one: Don't do what has been done before. Invent.

Brainsugar
Activity Score 1620
Copywriter
Guest's picture

bad...........

Guest
Guest's picture

poor idea

Guest
Guest's picture

I Wonder, if the image change to a complete dinner table that very complete menu on it by replace by rice.. but anyway this is good..

Guest
Guest's picture
Guest
Guest's picture

simple. well done.

Guest
Guest's picture

nice stuff. simple and clever

Guest
Guest's picture

Lazy, my friend. You can't just tell, that this product is so good, that it takes over anything else... it just would be too easy.

Guest
Guest's picture

Agreed, it´s to easy. It´s not bad, but it reminds me of advertsing from the nineties. And the payoff itselv assumes that the readers are stupid morons who actually believes anything they see in an ad.

Guest
erin montemurro's picture

how about expanding the idea and lay out a traditional korean surasung setting with all the side dishes being rice

erin montemurro
Activity Score 369
Copywriter at school of life |

how do like them apples

Guest's picture

Nice idea ... even if done before. (i'm sure the creatives of the agency did not knew about the existing idea, no did hi....) so i rate you with a 4/10.Clean work!

Guest
Guest's picture

GREAT

Guest
Guest's picture

old

Guest
kuntalchaks's picture

hey nice job

kuntalchaks
Activity Score 6
studying final year b.f.a, applied art.& freelancer
Guest's picture

This idea had been done by O&M Delhi, India for Dawat Rice

Guest
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