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capywriter's picture

Idea is nice, but I like the one with the flying saucer (linked one) more. Position of this beam is idd a bit 'unusual', but hey... you still get the idea...

Activity Score 5513
Copywriter at Freelance
Tinglow's picture

What is Mag-lite?

Activity Score 614
Chennai |

It comes just like that!

ivan's picture

It's a flashlight.

Creative Director at Ads of the World
wkanaan's picture


Activity Score 483
Art Director
sumbody's picture

very nice

Activity Score 134
Art Director
JAGGY's picture

I am not an art person. Can some art directors comment on the photoshopping of the light beam?
I like the idea.

Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

ManchuChanchu's picture

NICE n fresh!

Activity Score 701
Art Director
ManchuChanchu's picture

ya light beam needs to done muuuuuuch better.

Activity Score 701
Art Director
Ad Junkie At Large's picture

i laughed , but it's the same concept as these http://adsoftheworld.com/forum/exhibition/flying_sauce, i dunno what came first

Ad Junkie At Large
Activity Score 554
Art Director
kalpesh78's picture

I see what you mean.. sometimes none of these are first or last. 2 people in a population of 5 billion in the world can have the same idea. The sole reason why you can't copyright ideas. but i prefer the art on this one than the spaceship one.
The light does feel wierd.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Jon-Paul Mountford's picture

Where to start.

Seen this idea before, no news there. I really love a well executed cliché, but this ain't well done.

Ooh the photoshopping. For a start if the beam is coming from a ship shouldn't the light source be from a lower angle, and there's clearly daylight on the rocks, and there's daylight hitting the house from the other side and why isn't night if your using a flashlight.

This a typical victim of trying to cobble together an idea from stock pictures, had it been a commisioned piece it may have been beautiful, I could go on, and on but I think I just did. Lol.


Jon-Paul Mountford
Activity Score 890
Photographer |


capywriter's picture

Idea is nice, but I like the one with the flying saucer (linked one) more. Position of this beam is idd a bit 'unusual', but hey... you still get the idea...

Activity Score 5513
Copywriter at Freelance
adrianapr's picture

this is very good. i don't see al the flaws some people are pointing out in the photoshop job (i'm not saying they're not there, just saying i'm not seeing them).

the flying saucer is very cool too, i don't know which came first and i like both of them.

Activity Score 1254
Demo's picture

A nice work. On the photoshopping i think it needs a little bit of more work. I think the scale of the lighthouse don't fit, am i correct?. If natural light come from backwards the light house must be reflected in water too (a very long reflecttion).

Activity Score 5
Publicidad Comercial Lowe&Partners Honduras |


Muela's picture


Activity Score 126
Creative Director
Davosk's picture

I haven't seen it before, this is nice because it's the first time I've seen it.

Activity Score 4811
Art Director
Enas's picture

the light beam photoshop is horrible

Activity Score 741
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

amsterdam73's picture

I'm not an art director but even I see that the lightbeam should also go beyond the lighthouse. This is because the lightbeam of a Mag-lite is round and the lightgouse is rectangular. Also the angle is a little strange indeed.

But the idea is clear. Like it, as I do the one with the UFO (that one is even a bit better in my opinion).

Activity Score 374
jobo's picture

this is silly. How tall is the person holding the maglite?

Activity Score 99
Guest's picture

The ship could be just out of the shot. I think they took some creative licensee here. I agree the light should come from lower down but it that would make the ad so obvious. Nice ad. I prefer it to ufo.

Guest's picture

The ad was published early in 2007

Guest's picture

THE BOAT is very close... ahaha.... the question is how fast is it coming? (speed)

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