Light System

Published/Aired: 
August 2007
 Light System
 Light System

Description

Caption

Incredibly clever: the intelligent Light System from Mercedes Benz.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiß
Art Director: Volkmar Weiß
Copywriters: Thomas Niederdorfer, Gilbert Steiner
Graphics: Eva Jordan, Dian Warsosumarto
Account Supervisors: Peter Hörlezeder, Judith Zingerle
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Rog's picture

That's clever, huh? So, how dumb do you think we are?

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

cp's picture

Intelligent Light System that looks and feels dull. Not too sure how clever that can be though

cp
Activity Score 352
Creative Director
erhanali's picture

It is not smart at all.

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

tamer samy's picture

I think it is very smart and creative.

tamer samy
Activity Score 675
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

A. J. SMITH's picture

A simple concept.

It works

Boring though.

-----------------------------
Rules?! What rules?

A. J. SMITH
Activity Score 2818
A. J. SMITH's picture

No, I was wrong, on second glance, this visual says absolutely nothing to a casual passer by.

Back to the drawing board.

A. J. SMITH
Activity Score 2818
Have Heart's picture

Better than the other one, still not close to the goodness of old Mercedes ads.

Have Heart
Activity Score 922
Art Director
copycomoelcopi's picture

this is the only one that works… and poorly

copycomoelcopi
Activity Score 814
Copywriter
fluffy's picture

I like the idea - the art direction lacks the wow factor, though.

fluffy
Activity Score 236
Copywriter
manuk_esquimal's picture

i'm not sure about the other one... but i like this a lot.

manuk_esquimal
Activity Score 24
Creative Director
bknowlden's picture

smart visual.

bknowlden
Activity Score 3635
Art Director |

--
brandon

www.brandonknowlden.com

♥ get lost ad freak ♠'s picture

cute but frumpy
__________________________________________________________________________________________________________
♥♠

♥ get lost ad f...
Activity Score 250
Other |

♥♠

postman's picture

I never really liked Mercedes anyway...

postman
Activity Score 941
Other
Beatboxer's picture

er... hmmm... well... arr... Puff!

Beatboxer
Activity Score 1511
Copywriter
Bauducco's picture

I liked, very simple and direct.

Bauducco
Activity Score 297
Copywriter
DJ-Rizzo's picture

A nice attention getter, but what the hell does intelligent light system mean to the consumer? At some point it would be nice to pass that along.

DJ-Rizzo
A. J. SMITH's picture

Good point, it means nothing at all.

Lame ad.

A. J. SMITH
Activity Score 2818
Mongoose's picture

Fail! what the product benefit that the ad delivers? None!

Mongoose
Activity Score 4959
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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