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Adaddicted's picture

Please .... no....no.... we had enough Melamine here!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

alejulimaty's picture

que choto

alejulimaty
Activity Score 842
brother buenos aires
joelapompe's picture

I'm depressed

joelapompe
Activity Score 4015
jorj's picture

prozac

jorj
Activity Score 638
Art Director at Senior Art Director
Prime83's picture

a little more consistency between the copy and the communication in the art would not be bad for this campaign.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
maranca82's picture

So abused and overused. I wish I could give this 0 stars.

maranca82
Activity Score 422
Copywriter
silvi's picture

Anyone like this campaign? I don´t by the way

silvi
Activity Score 4170
Copywriter
art.vs.commerce's picture

very ordinary.

art.vs.commerce
Activity Score 566
Art Director
Roger Keynes's picture

Enough with the fluid = something effect!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

shahidali's picture

looks cliche to me

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

everartz's picture

i like this campaign coz it had strongly pissed you off! so the milk really makes you stronger ;)

everartz
Activity Score 7613
Art Director |

| everartz |

lynz's picture

okay dellsheng here is some constructive criticism for you: you say that you want to showcase your finishing work talents? In this execution you should concentrate more on the curve of the back to make it look more realistic. Are you just using the burn tool? If you worked more on the shading it would look like it is flowing much more, I think the legs look pretty good, but once it gets to the back it is lost and jumbled. Also be careful of the straight edges, it looks like you selected and cut out, try to make it look more soft and flowing (like actual milk). Yes the idea has been over worked on food, drinks, and on many different products before (like everyone has said), but almost everything has done before, so make the execution exceptional.

Good luck, I hope all goes well!

lynz
Activity Score 104
Art Director
dellsheng's picture

thank u for all u guy's comments.

I don't want to explain anything about the copy,'cause I know as a AD student,I should know what's happenning in advertising,even I didn't mean to copy,but i have to admit that this is a copy.

dellsheng
Activity Score 21
Graphic Designer at shanghai |

http://v.youku.com/v_show/id_XMTU0OTQzNDMy.html

Dzsoi's picture

Holly Mother of God, this is the donest concept ever.

Dzsoi
Activity Score 8611
Copywriter
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