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rickyboy's picture

So bad!!! what a waste of cash!! really nice finishing though!! just a poor idea

rickyboy
Activity Score 18
Creative Director
Monjet's picture

MMmmmm..... I really don't get it...

Monjet
Activity Score 175
advertising agency
tipptapp's picture

Is it, that the sardines are that light, so the swimmer doesn't sink? But... it doesn't anyway when you just put the worm (for exemple) on it, does it? I'm confuessed...

tipptapp
Activity Score 133
Copywriter
Margaret Gay's picture

I THINK that the message may be that even though the sardines have been "caught"..they are so light that you dont feel them tugging on the line...

CORRECT ME IF IM WRONG: but i am REALLY not getting it...

Margaret Gay
Activity Score 144
Marketing Officer
WQ graphics's picture

Well the finishing is neat, but isn't the main idea of an Ad is to delever message?
i guess they missed it, not every one will see that LIGHT means catching more than one fish.

WQ graphics
Activity Score 37
Creative Director
vurtomatic's picture

Too much of a stretch. Where's the benefit?

vurtomatic
Activity Score 364
unaquestionediali's picture

those fishes are not sardines...
what's the point?

and... why do they make bubbles???
could anyone explain please?

unaquestionediali
Activity Score 482
Copywriter |

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in advertising SCRIPTA VOLANT
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dhulipala's picture

I don't understand it.

dhulipala
Activity Score 16
Hyderabad
Wordnerd's picture

i don't think anyone can understand that.. but i'll give it a try:
is it three sardines on one hook (as a lure) cause three light sardines are the same calories as a normal one?

total crap anyway!

Wordnerd
Activity Score 6620
Copywriter
GMX_EMail's picture

I dont understand it either. Why three on one hook? And what should I do as a reader? What´s my benefit in buying this particular brand?

GMX_EMail
Activity Score 22
rickyboy's picture

So bad!!! what a waste of cash!! really nice finishing though!! just a poor idea

rickyboy
Activity Score 18
Creative Director
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