360 Degrees of Separation - Desert

Lifebuoy Handwash creates the widest distance between people and germs by making hands 99.9% germ-free. To talk to a digital audience, we brought the familiar 360-degree images from social media and VR to print, creating a unique visual language.

Crafting a smart, playful idea, we used a never before used visual style in print: flat 360-degree images. These panoramic views were captured using a 360-degree camera. Then laid out in a flattened, cleverly cropped view, separating the source of the germs from the person. With the copy exhorting the viewer to not let the germs come around.