360 Degrees of Separation - Desert

Agency Network: 
February 2019
Lifebuoy: 360 Degrees of Separation -  Desert


Lifebuoy Handwash creates the widest distance between people and germs by making hands 99.9% germ-free. To talk to a digital audience, we brought the familiar 360-degree images from social media and VR to print, creating a unique visual language.

Crafting a smart, playful idea, we used a never before used visual style in print: flat 360-degree images. These panoramic views were captured using a 360-degree camera. Then laid out in a flattened, cleverly cropped view, separating the source of the germs from the person. With the copy exhorting the viewer to not let the germs come around.

Print advertisement created by Wunderman, United Arab Emirates for Lifebuoy, within the category: House, Garden.


Don’t let the germs come around.

Advertising Agency: Wunderman, Dubai, United Arab Emirates
Creative Director: Piotr Osinski
Art Director: Gustavo Dallegrave
Copywriter: Hassan Syed
Photographer: Adam Black
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