Lifebuoy Handwash creates the widest distance between people and germs by making hands 99.9% germ-free. To talk to a digital audience, we brought the familiar 360-degree images from social media and VR to print, creating a unique visual language.
Crafting a smart, playful idea, we used a never before used visual style in print: flat 360-degree images. These panoramic views were captured using a 360-degree camera. Then laid out in a flattened, cleverly cropped view, separating the source of the germs from the person. With the copy exhorting the viewer to not let the germs come around.
Print advertisement created by Wunderman, United Arab Emirates for Lifebuoy, within the category: House, Garden.