Sweat off your flab, 2

Campaign
Agency Network: 
Published/Aired: 
November 2009
Life Yoga:  Sweat off your flab, 2

Description

Print advertisement created by Leo Burnett, Hong Kong for Life Yoga, within the category: Recreation, Leisure.

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Director: Miranda Shing
Art Directors: Miranda Shing, Timothy Li
Copywriters: Paul Yu, Cyrus Ho
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randomnorwegian's picture

Would love to be at this photoshoot tho..

randomnorwegian
Activity Score 26
Norges Kreative Fagskole |

Daniel

janed's picture

i just dont understand why it has to be a naked woman all the time...
where is the man in this campaign?

janed
Activity Score 98
Copywriter at Law & Kenneth
rolling.stone's picture

because sex sells man

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

slowrider's picture

har har!

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

J Designer's picture

Sex dose sell. But who are these ads directed to?
Now if they were looking for men to join yoga then their doing a good job. However if they were wanting to direct it to their wider audience – health conscience woman…then maybe a few ads with naked men would go down well/

J Designer
Activity Score 2420
Graphic Designer at Click Clack
tandra chakravarty's picture

I agree with janed. where is the requirement of a naked woman here?

tandra chakravarty
Activity Score 25
Art Director at LOWE Lintas
funky_frogii's picture

it dose'nt sweat when we do yoga.. unless u are in a closed room

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

tantrik_indian's picture

Sweating off flab - is a wrong premise for Yoga.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

@funky_frogii: well the small copy says "Hot yoga"...

Guest
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