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Between The Lines

Agency Network: 
Published/Aired: 
March 2019
Library Laberinto: Between The Lines
Library Laberinto: Between The Lines
Library Laberinto: Between The Lines
Library Laberinto: Between The Lines
Library Laberinto Print Ad - Between The Lines
Library Laberinto Print Ad - Between The Lines
Library Laberinto Print Ad - Between The Lines
Library Laberinto Print Ad - Between The Lines

Description

Retail brands offer discounts to pretty much anyone. As a book shop, Librería Laberinto figured discounts should be offered to those who actually enjoy a good read, after all there’s nothing as rewarding as reading. Our campaign “Between The Lines” rewards only those who read the entire long format ad.

Print advertisement created by DDB, Puerto Rico for Library Laberinto, within the category: Retail Services.

Advertising Agency: DDB Latina Puerto Rico
Creative Director: Enrique Renta
Chief Executive Officer: Edgardo M. Rivera
Chief Creative Officer: Enrique Renta
Creative Director: Mauricio Cortés
Art Director: Diana Hernández
Copywriters: Patricia Pérez, Leslie Robles
Media: Martha Nieves
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