Looking for Truth Is a Fight, George

Campaign
Agency Network: 
Published/Aired: 
December 2010
Libération:  Looking for Truth Is a Fight, George

Description

Print advertisement created by Fred & Farid, France for Libération, within the category: Media.

Caption

The vast majority of our imports come from outside the country.
Weekends take time to think
Weekend Pack Libération
Friday and Saturday newspaper, monthly magazine and web edition, at home for only 9 Euros.

Advertising Agency: Fred & Farid, France
Creative Directors: Fred & Farid
Copywriters: Frederic Raillard, Farid Mokart
Art Director: Laurent Leccia
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CuriousPencil's picture

"Weekends take time to think" - what do weekdays do, just get on with the 9-to-5?

Since this looks like a copy-led campaign (3 messages and a slogan logo) in shouty caps, I'm going to be a stickler and say there's something unfinished or incorrect about the campaign headline. Whether it's a missing comma or requires a word juggle, something keeps it from working. For me.

CuriousPencil
Activity Score 4225
Copywriter
rebelscum's picture

Machine-translated this campaign is.

My beef is it's yet another "oh look, G-Dub said something stupid" campaign. Which I find odd for a product that is about reporting current events.

first thought fail.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

CuriousPencil's picture

Ah. Then I'll swap these sour grapes for your beef.

CuriousPencil
Activity Score 4225
Copywriter
ivan's picture

I should add this one to the Bush advertising legacy collection:
http://creativebits.org/portrayal_of_george_w_bush_in_international_ad...

ivan
Creative Director at Ads of the World
Guest's picture

Lol they don't even offer a Sunday paper? What a stupid campaign.

Guest
cornerofart's picture

Nice idea and design, but I heat this human so much, I don't know if he is human or not. :)
Good job.

cornerofart
Activity Score 32
Creative Director at Corner of art design studio
morse's picture

Did he really say that? Wow. I don't like the art at all. Not appealing.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

TiltedChairCreative's picture

Don't really dig the type, or the tag, or the art direction. Yeah, don't really dig it.

TiltedChairCreative
Activity Score 513
Guest's picture

Weekends take time to think. That's a good advice! Nice.

Guest
Lazarus's picture

Sometimes lines write themselves. Funny.

Lazarus
Activity Score 1536
Creative Director
jamesrothenburg's picture

George Bush? Not relevant any more.

jamesrothenburg
Activity Score 554
Art Director
CommandZ's picture

Was he ever relevant? The only place for this tool is on trial in the Hague.

CommandZ
Activity Score 2511
Creative Director
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