Looking for Truth Is a Fight, George

Agency Network: 
December 2010
Libération:  Looking for Truth Is a Fight, George


Print advertisement created by Fred & Farid, France for Libération, within the category: Media.


The vast majority of our imports come from outside the country.
Weekends take time to think
Weekend Pack Libération
Friday and Saturday newspaper, monthly magazine and web edition, at home for only 9 Euros.

Advertising Agency: Fred & Farid, France
Creative Directors: Fred & Farid
Copywriters: Frederic Raillard, Farid Mokart
Art Director: Laurent Leccia
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CuriousPencil's picture

"Weekends take time to think" - what do weekdays do, just get on with the 9-to-5?

Since this looks like a copy-led campaign (3 messages and a slogan logo) in shouty caps, I'm going to be a stickler and say there's something unfinished or incorrect about the campaign headline. Whether it's a missing comma or requires a word juggle, something keeps it from working. For me.

Activity Score 4199
rebelscum's picture

Machine-translated this campaign is.

My beef is it's yet another "oh look, G-Dub said something stupid" campaign. Which I find odd for a product that is about reporting current events.

first thought fail.

Activity Score 2104
Art Director at Large & IN Charge |


I have thousands of pencils and $1.50 so I'm off to Starbucks

CuriousPencil's picture

Ah. Then I'll swap these sour grapes for your beef.

Activity Score 4199
ivan's picture

I should add this one to the Bush advertising legacy collection:

Creative Director at Ads of the World
Guest's picture

Lol they don't even offer a Sunday paper? What a stupid campaign.

cornerofart's picture

Nice idea and design, but I heat this human so much, I don't know if he is human or not. :)
Good job.

Activity Score 32
Creative Director at Corner of art design studio
morse's picture

Did he really say that? Wow. I don't like the art at all. Not appealing.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

TiltedChairCreative's picture

Don't really dig the type, or the tag, or the art direction. Yeah, don't really dig it.

Activity Score 513
Guest's picture

Weekends take time to think. That's a good advice! Nice.

Lazarus's picture

Sometimes lines write themselves. Funny.

Activity Score 1537
Creative Director
jamesrothenburg's picture

George Bush? Not relevant any more.

Activity Score 554
Art Director
CommandZ's picture

Was he ever relevant? The only place for this tool is on trial in the Hague.

Activity Score 2515
Creative Director
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