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Save the trees

Campaign
Agency Network: 
Published/Aired: 
February 2009
LG:  Save the trees

Description

Print advertisement created by Y&R, Canada for LG, within the category: Electronics, Technology.

Advertising Agency: Y&R, Toronto, Canada
Creative Director: David Houghton
Art Director: Zachary Muir-Vavrina
Copywriter: Sussana Forieri
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I hate spec's picture

The emissions generated and the amount of materials and energy used in the manufacture of a phone, certainly wouldn't help save trees. Even in an Uber-stylish bolloxy way.

I hate spec
Activity Score 46
Nexus H
Guest's picture

exactly

Guest
Guest's picture

rubbarb

Guest
Guest's picture

I don't get why everyone is hating on this campaign so bad. It's not that bad. Sure the concept is pretty weak, but I like the type treatment. They did a good job of representing the desired modern feel of the phone with the type.

Guest
peak900's picture

is the (more or less) german expression "über-stylish" known in english-speaking countries?

peak900
Activity Score 211
Copywriter
Guest's picture

Yes, i say über all the time, and i live in Canada

that said, this is still a bad idea
nice type, yes, but still a bad idea

Guest
Guest's picture

Trees are is good.
Is for device be iPhone?
Better being iPhone is more...not LG.
Ad to be fine in years having 1998-2002.
This year..?? ad is to being not fancy.
Liking time is dwarf sizing ad this one.
NOT to be good!!! NO!!! NOT FOR TO BE AWARDING TIME!!!

Guest
Guest's picture

Ha!

Guest
Adaddicted's picture

Which translator device did you use ??? ; P

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

And what's this? A PRINT ad?

Guest
luispiter's picture
luispiter
Activity Score 2756
comunication
Guest's picture

Heh, using TREES and CUTTING EDGE in the same copy, are they really saving the trees?

Guest
dsklan's picture

Über Übelst!!!!

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

übertrieben

Guest
Guest's picture

chris horne is a really cool kid who has this phone. It is the coolest phone becacuse chris has it he makes it cool.

Guest
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