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Pig

Campaign
Agency Network: 
Published/Aired: 
April 2013
LG:  Pig
LG Print Ad -  Pig

Also From This Campaign 3

Description

Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Caption

Let your food taste like food

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Daniel Velehov, Rafael Fagundes
Copywriter: Rafael Fagundes
Illustrator: Gabriel Bueno, Carlos Nogueira / Zombie Studio
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morse's picture

Hah, very good!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

baliais's picture

Simple and effective, overall great

baliais
Activity Score 2618
Graphic Designer
Davy jones's picture

yes... lovely art..

Davy jones
Activity Score 98
Graphic Designer
tirthomitro's picture

very "feelgood" indeed!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

certaintly's picture

HUH?
i dont get it?
appealing art but confusing execution.
is that a pig-eraser?

the microwave magically turns the eraser into a proper pig?

certaintly
Activity Score 3994
Inkwell's picture

The common complaint with microwaved meats is they become rubbery and tasteless, like a tire, shoe, or eraser. ;)

Inkwell
Activity Score 148
Copywriter
certaintly's picture

i did not know that insight about microwaved meats.
everyone else seems to love the campaign, so the insight must be true.

certaintly
Activity Score 3994
kleenex's picture

hahahahah solid art.

kleenex
Activity Score 58645
Web Designer/Developer
Inkwell's picture

Ditto on the well-done art. Fun campaign.

Inkwell
Activity Score 148
Copywriter
andylefty's picture

Hey it works. Not my fav but it's alright and looks good.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
styxx_99's picture

hahaha nice set

styxx_99
Activity Score 5
Graphic Designer
TakAds's picture

Good work, nice idea and great art.

TakAds
Activity Score 178
Art Director
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