Lacoste bag

Agency Network: 
April 2012
LG:  Lacoste bag


Additional credits:

Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.


Clothes as clean as new ones.
LG washing machine with direct driver motor.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant'Anna, Jorge Iervolino
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Marco Cezar
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Illustrator: Marco Cezar
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planners: Fernanda Flandoli, Joao Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
Log in to post comments
andylefty's picture

I was a bit slow on this one. Not sure how much I like it as an image.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

I am not so sure this is going to sell the product that much.

Activity Score 58777
Web Designer/Developer
Wordfruit's picture

Doesn't any washing machine do a good job if the temperature etc are right?

This ad doesn't convince me there's anything special about this washing machine.

I'm guessing there's nothing special about the machine. But that doesn't mean you can't draw out a perceived benefit. I think you need to drill down to something more specific.

Activity Score 1023
Feysless's picture

idea is abit ishy but the layout is not bad

Activity Score 2645
Art Director |

groovy baby!

alecrespo's picture

nice campaign

Activity Score 157
Art Director at 9mm
denfilm's picture

I think it's not bad

Activity Score 409
Producer/Director at Ministry Film |

EMV's picture

It works to me. Idea, concept and image very clear and simple.

Activity Score 124
ACreativeSpirit's picture

i don't know about everyone else but i tend to wash new clothe before i wear them... to me this is more about clothe will stay looking brand new no matter how many times you wash them

Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

Featured Content

Latest Collections