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Instagram - WhatsApp

Campaign
Agency Network: 
Published/Aired: 
August 2016
LG: Instagram - WhatsApp

Description

Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Caption

The best pictures for all your social networks.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Victor Sant’Anna
Art Director: Paulo Monteiro
Copywriter: Pedro Cavalcanti
Head of Art: Felipe Pavani
Account Director: Diego Passos
Planner: Tatiana Tsukamoto
Client Services Director: Alessandro Cardoni
Print Producer: Ronaldo Cavalcante
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Highest Rated

Dzsoi's picture

Interesting idea, nice insight (phone -> camera -> social network success), but I think we all know that the phone that makes the best photo of your face makes the best photo of your breast. So the logic is a bit messy.
Maybe one photo should be made during the day, the other during the night - because some phones make great pictures in good light conditions, but suck at night. Or: front camera (selfie), back camera (ordinary photo made by a friend) etc.

Dzsoi
Activity Score 8611
Copywriter
Dzsoi's picture

Interesting idea, nice insight (phone -> camera -> social network success), but I think we all know that the phone that makes the best photo of your face makes the best photo of your breast. So the logic is a bit messy.
Maybe one photo should be made during the day, the other during the night - because some phones make great pictures in good light conditions, but suck at night. Or: front camera (selfie), back camera (ordinary photo made by a friend) etc.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

I think the concept is good, but you are promoting SEX in the ads and not in a nice way though. Is that what they want??

kleenex
Activity Score 58797
Web Designer/Developer
Gordon_Ad_Critic's picture

funny

Gordon_Ad_Critic
Activity Score 80

Only good Gordon Ads.

TheBear's picture

The problem with these ads is that you can do this with ANY camera, what's difficult about advertising is to differentiate brands and find competitive advantages. This ads fail to do that.

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

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