Description
Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.
The best pictures for all your social networks.
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Victor Sant’Anna
Art Director: Paulo Monteiro
Copywriter: Pedro Cavalcanti
Head of Art: Felipe Pavani
Account Director: Diego Passos
Planner: Tatiana Tsukamoto
Client Services Director: Alessandro Cardoni
Print Producer: Ronaldo Cavalcante
Highest Rated
Interesting idea, nice insight (phone -> camera -> social network success), but I think we all know that the phone that makes the best photo of your face makes the best photo of your breast. So the logic is a bit messy.
Maybe one photo should be made during the day, the other during the night - because some phones make great pictures in good light conditions, but suck at night. Or: front camera (selfie), back camera (ordinary photo made by a friend) etc.
Interesting idea, nice insight (phone -> camera -> social network success), but I think we all know that the phone that makes the best photo of your face makes the best photo of your breast. So the logic is a bit messy.
Maybe one photo should be made during the day, the other during the night - because some phones make great pictures in good light conditions, but suck at night. Or: front camera (selfie), back camera (ordinary photo made by a friend) etc.
I think the concept is good, but you are promoting SEX in the ads and not in a nice way though. Is that what they want??
The problem with these ads is that you can do this with ANY camera, what's difficult about advertising is to differentiate brands and find competitive advantages. This ads fail to do that.
I'm good at this But not perfect.
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