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Iceberg

Campaign
Agency Network: 
Published/Aired: 
September 2009
LG:  Iceberg
LG Print Ad -  Iceberg

Also From This Campaign 3

Description

Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Caption

LG side-by-side with TV. Entertainment and technology in your kitchen.

Advertising Agency: Y&R Brazil, São Paulo, Brazil
Creative Director: Marco Versolato
Art Directors / Copywriters: Rafael Segri, Fernando Mattei, Natan Magalhães, Leonardo Brito
Photographers: Art Luz
Retoucher: Art Luz
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everartz's picture

i dont think showing a frozen carcass in a fridge is "entertainment!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

It would be funnier to use Han Solo on the frezeer and star wars on the screen.

anyways, good idea!

Guest
Guest's picture

yes..............it isnt...........gud art work bt of no use

Guest
Guest's picture

Greeat!!!

Guest
john.lighttern's picture

I like more when you put "possible" things inside it, like Jason and meat.

john.lighttern
Activity Score 216
Chiat
Guest's picture

Good, but the mob one is stronger.

Guest
Guest's picture

i have no idea what this is really saying? you have a tv on your fridge and then inside your fridge there is a dead body pertaining to the movie? I dont know which is more pointless - the ad or the product! TV on a fridge indeed!

Guest
Guest's picture

I agree. with this comment. Slightly awkward. The copy doesn't bring the idea around for me.

Guest
Guest's picture

I think you are pointless, the ad is great, maybe too good for you to understand.
I wish my country could have more ads like this and less people like you that just understand basic things.

F.B

Guest
Guest's picture

This doesnt really work for me... I get the concept but its doesnt make me want to go buy this product. This one doesnt work as well as the gangster or killer ones either which kinda suggests the idea fails after 2 executions.

Im pretty shocked at F.Bs comment above - I think you have too much rage inside you. I dont think that guy/girl has no understanding beyond basic things, just perhaps he/she sees that something dont work and doesnt accept everything as easily and enthusiastically as you. Maybe if there were more people like them then we would have much better ads getting produced everywhere, rather than the 90% trash we are subjected to each day.

N' yes - I agree that this is one product that didnt need to be made.

Guest
Guest's picture

Works pretty well.
I like the executions, we see clearly the product and have an ideia inside it.

Guest
Guest's picture

the copy said what it showed

Guest
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