Advertisement

Gucci bag

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Additional credits:

Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Caption

Clothes as clean as new ones.
LG washing machine with direct driver motor.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant'Anna, Jorge Iervolino
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Marco Cezar
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Illustrator: Marco Cezar
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planners: Fernanda Flandoli, Joao Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
Log in or register to post comments

Highest Rated

mr.x's picture

Really good idea! But I agree with Andy on the copy. Maybe "Clothes good as new", neeh maybe not.

mr.x
Activity Score 998
Forsbergs Skola
andylefty's picture

Clean seems the wrong word to use. I think it'd be about maintaining vibrant colours and not shrinking.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
mr.x's picture

Really good idea! But I agree with Andy on the copy. Maybe "Clothes good as new", neeh maybe not.

mr.x
Activity Score 998
Forsbergs Skola
Advertisement