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Chainsaw

Campaign
Agency Network: 
Published/Aired: 
September 2009
LG:  Chainsaw
LG Print Ad -  Chainsaw

Also From This Campaign 3

Description

Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Caption

LG side-by-side with TV. Entertainment and technology in your kitchen.

Advertising Agency: Y&R Brazil, São Paulo, Brazil
Creative Director: Marco Versolato
Art Directors / Copywriters: Rafael Segri, Fernando Mattei, Natan Magalhães, Leonardo Brito
Photographers: Art Luz
Retoucher: Art Luz
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everartz's picture

i get the idea.. but it doesnt sound like built well..

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

debe ser trucho. Yo manejé la cuenta de LG en mi pais y nunca aprobaron violencia ni sufrimiento ni anti valores.

Guest
Guest's picture

amazing campaign

Guest
Guest's picture

Really bad taste......

Guest
Guest's picture

And when you see one Cannes in T.V.?? thats the only way to get one... And Everartz.. please say something good please or dont say it

Guest
Guest's picture

That`s great.
Amazing art direction

Guest
silvi's picture

Creo que no es buena idea asociar cadáveres con el producto, relacionado con comidas.

silvi
Activity Score 4170
Copywriter
john.lighttern's picture

You are taking it too literally.

Its a joke.

john.lighttern
Activity Score 216
Chiat
Guest's picture

This kind of ad make me pround to be braziliam.

Cool visual and idea.

Guest
Guest's picture

Please stop that silvi.
there's no rules for good advertising.
people like you make our work boring.

By the way, i like very much all 3.

Guest
Guest's picture

Agree, it's kind of difficult to make ads like this and when somebody does that's always someone to complain.

Nice Work y&r brzil.

GKZ

Guest
Guest's picture

Life's Great... suppose it depends on your side of the chainsaw, eh?

Guest
Guest's picture

Scary but great

Guest
Guest's picture

Really good work, cannes stuff.

Guest
Guest's picture

Best of 3.

Guest
Guest's picture

Brillant.
An ad that we see the product and the idea very clear.
that`s rare.

Guest
Guest's picture

Just great.this one is the best one.

Guest
Guest's picture

Superb

Guest
Guest's picture

Really Nice campaign! One of the best i saw this year át Aotw.

Guest
Juan Cabral's picture

I would not give gold to it in this month...

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Looks like gold for me.

Guest
Notorious's picture

What is funny though ivan after picking this as "Best" "Print" Gold, is that THIS AD IS NOT ACCORDING TO LG global guidelines :D and so I believe it wasn't even published

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

screw cannnes

Guest
Guest's picture

Wow.looks fantástic and amazing.great idea and art

Guest
DarkSide's picture

Are some of the comments "Scam Comments?

DarkSide
Activity Score 1066
Other
DarkSide's picture

...and by the way, I like the campaign, not bad, really interesting product (that helps) it,s a good work, but wont make any Cannes in my humble opinion...

DarkSide
Activity Score 1066
Other
Guest's picture

Well done. Congratulations .Brazil one more time on the top print

Guest
Guest's picture

Very very good art direction.

Nafis- Bangladesh O&M

Guest
PaMcHugh's picture

Interesting. Creative also. Like it.

PaMcHugh
Activity Score 42
Photographer at Advertising Photographer Dublin Ireland |

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

Adverman-69's picture

good idea

Adverman-69
Activity Score 4
Dhurakij Pundit University
rohit_bharati's picture

confusing

rohit_bharati
Activity Score 75
Mumbai
evikRAM's picture

What is different ???

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

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