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Boombox, Godzilla

Campaign
Agency Network: 
Published/Aired: 
June 2012
LG:  Boombox, Godzilla

Description

Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Caption

LG Car Audio.
The sound of power.
LG Life's Good

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Jorge Iervolino, Rui Branquinho, Flávio Casarotti, Victor Sant’Anna
Art Director: Renato Butori
Copywriter: Pedro Bullos
Account Directors: Valéria Ordonhez, Sandra Borges, Júlia Altenhofen
Planners: Fernanda Flandoli, João Gabriel, Rafael Rossi
Client Team Director: Pablo Vidal
Print Producers: Elaine Carvalho Flavio Zamboni
Art Buyer: Monica Beretta
Media Team: Gustavo Gaion, Gabriela Ben David
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sacrilegend's picture

:/ A great insight ruined by a terrible idea.

sacrilegend
Activity Score 3394
Copywriter
chuckieT's picture

What are you talking about? What do you consider the great insight to be?

chuckieT
Activity Score 680
Creative
sacrilegend's picture

The benefit here is a "monster sound system," to belabor the visual pun here, which (now here's the insight bit) is so good, nobody would want to listen to music in any other way.

I think that's a lovely strategy (if "insight" is too strong a term for it) -- it's just the idea and execution which are poor.

sacrilegend
Activity Score 3394
Copywriter
chuckieT's picture

I agree that insight is too strong a word. And "Monster sound system" is not benefit, it is a product feature.

chuckieT
Activity Score 680
Creative
chuckieT's picture

Great campaign. Very funny. I never really would have thought about LG making car stereos.

(Although to be fair, this isn't on brand in the least.)

chuckieT
Activity Score 680
Creative
jackmancer2017's picture

I think it's great, both insight and idea. I suppose it works even better in Brazil.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
salil.sharma's picture

i love this campaign
mind blowing job
art director & designer both are rocking

salil.sharma
Activity Score 2527
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

pon123's picture

ultimate…
puneonnet.com

pon123
Activity Score 5
kleenex's picture

Great idea.

kleenex
Activity Score 58645
Web Designer/Developer
EMV's picture

Really cool

EMV
Activity Score 124
Copywriter
Pedrall's picture

Great Ilustration work from Lambuja.

Pedrall
Activity Score 12
Nike Diesel's picture

Love everything here: insight, idea and artwork.

Nike Diesel
Activity Score 13718
Art Director
Fernando Fernandes's picture

Como sempre LG faz bem ouvir um LG, linda ilustraçao! Texto claro e direto sem enrolaçao.

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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