Description
Print advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.
Art Director: Isabelle Österlund
Copywriter: Lisa Sandbladh
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It's a glass of water, wich is the icon used in washng machines and clothes to indicate the temperature of the water you should use to wash it. This is a BIG glass of water, meaning that it holds a lot of water. Read the copy.
It's a glass of water, wich is the icon used in washng machines and clothes to indicate the temperature of the water you should use to wash it. This is a BIG glass of water, meaning that it holds a lot of water. Read the copy.
thx.
(didnt read the copy cus it was too small and not written on the side)
anyway, really boring ad
it can be a big glass, but it can also be magnified small icon. anyway, copy didn't make it clear
that would make much more sense if the width of symbol was more than the height. right now it's more like a glass of water which is not a good resemble of washing process.
but gooood idea
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