Belly

Campaign
Agency Network: 
Published/Aired: 
July 2011
LG:  Belly
LG Print Ad -  Belly

Also From This Campaign 3

Description

Print advertisement created by Y&R, France for LG, within the category: Electronics, Technology.

Caption

LG Optimus 3D Smartphone. For more realistic pictures.

Advertising Agency: Y&R Paris, France
Creative Director: Laurent Bodson
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: IIlario & Magali
Retouching: La Souris sur le Gateau
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Highest Rated

pierrelastname's picture

Guys this is terrible bad!!! done million of ties, with 3D TV...

pierrelastname
Activity Score 2869
Copywriter
Taylormade's picture

This guy's gut is pretty saggy for a person who looks about 10 pounds overweight. They should have used a fatter model.

Is that the fattest person they could find in France?

Taylormade
Activity Score 408
That One Guy's picture

he must drink a lot of beer.

That One Guy
Activity Score 266
University of Houston
pierrelastname's picture

Guys this is terrible bad!!! done million of ties, with 3D TV...

pierrelastname
Activity Score 2869
Copywriter
Billoughsby's picture

The desperate advertising tradition of having people break out of a movie screen, TV or monitor goes back to the '20s at least, and the universal hick world of stereotyping which this campaign issues from -- the nerd with big ears and glasses; the would-be bar smoothie with the comb-over and beer paunch; the beach babe with well-oiled breasts hoisted higher than her IQ -- is worthy, at best, only of an enlightened yawn and two-fingered drop in the trash in 2011.

Try harder. A whole lot harder.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Nike Diesel's picture

lol So done.

Nike Diesel
Activity Score 13714
Art Director
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