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Waterfall

Campaign
Agency Network: 
Published/Aired: 
March 2009
Lexus:  Waterfall

Description

Print advertisement created by Saatchi & Saatchi, Australia for Lexus, within the category: Automotive.

Caption

Where luxury has never been before. The LX570.

Advertising Agency: Saatchi & Saatchi Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Retoucher: Mark Sterne
Photographer: Alan Mc Fetridge
Other additional credits: Jupiter Images
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Chunk's picture

WTF?

Chunk
Activity Score 32
bill_boonie's picture

they've just driven the thing off a cliff, and are admiring the the view before they burst into flames at the bottom of the gauge.

bill_boonie
Activity Score 115
icandi communication
Guest's picture

Haha, I agree!

Guest
Guto Araki's picture

You could get an award at the Comment Lions! Perfect.

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
Guest's picture

thanks for explaining it.

Guest
the Pun-isher's picture

is this supposed to be the point of view from the sun roof?
I don't understand. I get the AD, but I don't understand

the Pun-isher
Activity Score 228
all brand no flakes
Guest's picture

Here is how it works, example:

http://www.flickr.com/photos/36625666@N05/3400890243/

LOL!

Guest
Guest's picture

hey, don't understand, how can one see this view from a car?

Guest
adsrule's picture

Hmm, not clear.

adsrule
Activity Score 181
Guest's picture

silly

Guest
MindZoo's picture

It is actually a really good idea - but it's undermined by the terrible execution!!

MindZoo
Activity Score 119
Other at Boomtown Productions
CopywriterInTraining's picture

It's so watery, but with a smack of ham.

This is actually my signature, but I think it applies perfectly here as well.

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
Guest's picture

No sé si la camioneta es una 4x4, de ser así muy bueno, si no, creo que no funciona.

Guest
Guest's picture

Saatch... a waist!(no concept)

Guest
Guest's picture

Very cool aproach.

Guest
Guest's picture

famous last views

Guest
Guest's picture

What are you trying to sell? Sunroof or 4x4 performance.
I like the picture but copy make me confuse.

Guest
sirvan's picture

sense this make no

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Nice idea, but the execution could have been improved by a slightly more believable angle. Instead of a 90 degree angle a 70 degree would have worked nicely and you wouldn't have gotten all the snide comments about the car freefalling. I just wonder how you got away with not showing the rest of the car. Every car company that I've ever done creative for (Lexus included)has demanded that the car be shown in entirety.

Guest
Guest's picture

Guys

Its a sun roof... not a window...

Guest
Guest's picture

Guys

Its a sunroof...not a window...

Guest
Guest's picture

does anyone know which magazines these advertisements were shown in?

Guest
Guest's picture

clear to me, I like it.

Guest
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