Advertisement

Snow

Campaign
Agency Network: 
Published/Aired: 
March 2009
Lexus:  Snow

Description

Print advertisement created by Saatchi & Saatchi, Australia for Lexus, within the category: Automotive.

Caption

Where luxury has never been before. The LX570.

Advertising Agency: Saatchi & Saatchi Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Retoucher: Mark Sterne
Photographer: Alan Mc Fetridge
Other additional credits: Jupiter Images
Log in to post comments
Guest's picture

Apparently they are driving down a very steep mountain road!? Clever Concept, however instead of showing a scene like that... how about looking up (in the correct perspective) at jungle trees or a moon and stars? especially if you are using Jupiter images:

http://www.jupiterimages.com/popup1.aspx?navigationSubType=comp&relate...

http://www.jupiterimages.com/popup1.aspx?navigationSubType=comp&relate...

Guest
Guest's picture

what are you talking about!!!????

Guest
Guest's picture

What I mean is this: If the ad is supposed to be looking out of a sunroof, why are we looking at mountains, waterfalls and canyons from the side??!! Unless the vehicle is standing on it's front bumper or driving down the side of a cliff, You would not be able to see a mountain in the distance by looking up through the sunroof! Does that make sense?

Guest
Guest's picture

euh...maybe cause is a 4x4 and because that is the concept of the ad...maybe...

Guest
Guest's picture

How do you not understand what he is talking about!!!???? Simple logic.

Guest
NastyJester's picture

Agreed. In fact, it wasn't until you actually posted those images that I got the concept. Luxury where it's never been before. If you want to use photos at this angle, then show a luxurious dashboard and windscreen looking out onto whatever crazy, remote landscape takes your fancy. In fact, wouldn't it be preferable to show different shots of the car, than simply the sunroof in all three ads?

NastyJester
Activity Score 740
Copywriter
Guest's picture

Here is an example:

http://www.flickr.com/photos/36625666@N05/3400890243/

Guest
Blair Semenoff's picture

NO NO NO AND NO

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Clever Idea. It'd work better without word.

Guest
Guest's picture

Clever Idea. It would work better without word.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now