Keep a safe distance, 3

Campaign
Agency Network: 
Published/Aired: 
October 2013
Lexus:  Keep a safe distance, 3

Description

Print advertisement created by FCB, South Africa for Lexus, within the category: Automotive.

Caption

Always keep a safe distance.
The LS460 with PreCollision System PCS.

Advertising Agency: Draftfcb, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Creative Directors: Axel Schilling, Sergio Penzo, Tian Van den Heever
Art Director: Axel Schilling
Copywriter: Sergio Penzo
Photographer: Frithjof Ohm & Pretzsch
Postproduction / CGI: Bespoke Images
Executive Business Director: Mike Di Terlizzi
Designer: Marita Locmele
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cvchitale's picture

egegegegegegege.....nice

cvchitale
Activity Score 1418
Copywriter
iambusy's picture

Why a safe distance? They should take over , saying assisted over taking. Too forced

iambusy
Activity Score 2219
Copywriter |

busy.

Perkptar's picture

It’s nice, simple and clever.

Perkptar
Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.
consumo|sentido

faissalo's picture

Always stay behind germany.

faissalo
Activity Score 728
Art Director |

Nice init

Adliber's picture

How many luxury vehicles have you seen with rear-view mirror hanging ornaments?

Adliber
Activity Score 174
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