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Keep a safe distance, 2

Campaign
Agency Network: 
Published/Aired: 
October 2013
Lexus:  Keep a safe distance, 2

Description

Print advertisement created by FCB, South Africa for Lexus, within the category: Automotive.

Caption

Always keep a safe distance.
The LS460 with PreCollision System PCS.

Advertising Agency: Draftfcb, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Creative Directors: Axel Schilling, Sergio Penzo, Tian Van den Heever
Art Director: Axel Schilling
Copywriter: Sergio Penzo
Photographer: Frithjof Ohm & Pretzsch
Postproduction / CGI: Bespoke Images
Executive Business Director: Mike Di Terlizzi
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Highest Rated

iambusy's picture

I feel all the ideas are too forced and layered. doesn't click

iambusy
Activity Score 2219
Copywriter |

busy.

chidi's picture

Nice

chidi
Activity Score 176
iambusy's picture

I feel all the ideas are too forced and layered. doesn't click

iambusy
Activity Score 2219
Copywriter |

busy.

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