Interior

Campaign
Agency Network: 
Published/Aired: 
September 2008
Lexus:  Interior

Description

Print advertisement created by Saatchi & Saatchi, Australia for Lexus, within the category: Automotive.

Caption

4-Zone Independent Climate Control manages the environment inside, three wide angle cameras monitor the environment outside.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Myles Allpress
Retoucher: Innes Robins / Electric Art
Photographer: Alan McFetridge
Copywriter: Todd Sheldrick
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Crisp One's picture

cool

Crisp One
Activity Score 1989
Other at New York
Tincho's picture

The problem with this kind of techniques is that it will always going to feel like "DONE" to us.
Maybe the idea is ok, but that visual has been seen a lot of times before ("little planets").

Here are some examples:
http://adsoftheworld.com/media/print/jeep_desert
http://adsoftheworld.com/media/print/jeep_rock
http://adsoftheworld.com/media/print/jeep_ice

Tincho
Activity Score 1081
Art Director
federo's picture

you see a circle you think is done?
the concept is different
and is incredible beautiful
well, at least is what I think

federo
Activity Score 775
advertising agency
Tincho's picture

Can you read man??!! ---> I said that the idea might be ok, but the technique, resource, visual... "SEEMS" done.

Tincho
Activity Score 1081
Art Director
LeeHarvey's picture

The other two are similar, this interior one is totally different. A nice fresh one. So relax, Tincho.

LeeHarvey
Activity Score 3029
Creative Director
sneakyhands's picture

i see a three way tie between sushi, a car interior, and a belly button.

sneakyhands
Activity Score 1843
Copywriter
Texnartist's picture

All I can see is cat ears and the My Simon game from when I was a kid.

It is a fun idea.

Cheers,

••• Why Think When It's Easier To React •••

Texnartist
Activity Score 223

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

liliani's picture

Perfect !

liliani
Activity Score 12
Graphic Designer
thiso's picture
thiso
Activity Score 70
Copywriter
picopalqlea's picture

cool tutorial...

picopalqlea
Activity Score 973
nicoB's picture
nicoB
Activity Score 129
december's picture

very weird but also very cool

december
Activity Score 93
Copywriter at Southern Methodist University |

I used to think heavy thoughts, until they crushed my head.

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