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How long you live

Campaign
Agency Network: 
Published/Aired: 
March 2007

Description

Print advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Advertising Agency: Denstu, Canada
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden
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Highest Rated

Guest's picture

It's not that people do not read copy anymore. It is that people do not write copy worth reading anymore. This one, thankfully, is an exception.

Guest
roman-schwienbacher.com's picture

great work

roman-schwienba...
Activity Score 1021
Photographer
me thinks's picture

Gospel truth.

me thinks
Activity Score 722
Copywriter
Jet Propulsion Lab's picture

First of all, when you've got Nadav Kander shooting your print campaign, you just can NOT go wrong!
This type of prose writing was HUGE back in the late 80's into the 90's.
But you know what, it never goes out of style.
And the whole "live in the now" strategy is one of the most overly used (read "popular") in the history of advertising.
But you know what also? It never goes out of style, either.
Because it's always relevant no matter what decade you live in. It's a very simple humanistic statement.

I'm just glad the font size didn't start out large and end small like it was all the rage back in the day.
Although, it DOES have that kind of effect...

Beautifully done.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Rog's picture

Can't say I agree, JPL.

To me it's like boardroom motivational posters
from the same period (also huge back then)
And here it is again...
and again and again again.

That's not an ad. THIS is an ad.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

preeti_dhata's picture

there is this kinda campaign done by Safari dicor
and the line says 'reclaim your life'. they r tv comercials but the concept s the same

preeti_dhata
Activity Score 85
Copywriter |

creative chaos

Guest's picture

It's not that people do not read copy anymore. It is that people do not write copy worth reading anymore. This one, thankfully, is an exception.

Guest
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