Agency Network: 
Published/Aired: 
January 2008
Lexus:  Boat
Lexus Print Ad -  Boat

Description

Print advertisement created by Team One, United States for Lexus, within the category: Automotive.

Caption

The powerful new LX570.

Advertising Agency: Team One, USA
Creative Director: Chris Graves
Art Director: Steve Hanlon
Copywriter: Chris Cannon
Photographers: Vic Huber, Armstrong White
Log in or register to post comments

Highest Rated

Frits Harkema's picture

This might be one of those non-scam ads you hear about.

Frits Harkema
Activity Score 713
Antwerpen
fen1x's picture

Great idea and execution. Maybe font should be smaller.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
miko1aj's picture

You never know whether it should be smaller or not till you recognize where it hangs. Nice idea, but I'm not sure if I'd recognize what is the shadow of?

miko1aj
Activity Score 3086
Prof's picture
Prof
Activity Score 1449
Copywriter |

Quite really.

fen1x's picture

Thats only the same idea but in different light .
Today its really hard to find something new and fresh so sometimes refresh old idea isn't so bad.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Prof's picture

no shit, sherlock.

Prof
Activity Score 1449
Copywriter |

Quite really.

fen1x's picture

not yet :D

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Adaddicted's picture

A floating object can easily be pulled than that on land.

Touareg has proved to be powerful by pulling a boeing.
http://www.youtube.com/watch?v=TWxMestl824

So there's no credibility in this ad.
Art direction could have been better.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Biga's picture

The boat is not floating, it is been pulled, just like a small boat would be.

Biga
Activity Score 45
uvendire's picture

it's not a big boat and it is not floating. Car is trailing a medium size yacht. The light puts its shadow so big on the ground and that's the idea here.

uvendire
Activity Score 28
Wunderman
LimitedTimeOffer's picture

Er no, the idea is that the car is pulling a trailer with an absurdly large boat (think: Titanic).

LimitedTimeOffer
Activity Score 200
Advertising Agency
uvendire's picture

the anchor in the front is for a small yacht only.

uvendire
Activity Score 28
Wunderman
LimitedTimeOffer's picture

Clearly the ad is about exaggeration. How would a car towing a unsurprising medium sized yacht pay off the "powerful" line?

LimitedTimeOffer
Activity Score 200
Advertising Agency
Ad_Man's picture

not!
copies are copies... that's our job, find those new and fresh somethings...

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Frits Harkema's picture

Look out! There's a big boat behind you!

Frits Harkema
Activity Score 713
Antwerpen
j2mango's picture

o jack
im flying~~~~~~~~~~

j2mango
Activity Score 534
Other
ChuckNorris's picture

I think I've seen something like this for the Touareg.

And not the boing one.

It's was just a picture of a Touareg with a rope tied to its back, however the rope went up in a very steep angle, as if the car was pulling something quite large.

It's was done by DDB London, if I'm not mistaken.

ChuckNorris
Activity Score 834
Creative Director
AreumHong's picture

bad

AreumHong
Activity Score 4
none |

yes

MNS's picture

someone paid for this?

MNS
Activity Score 40
Graphic Design
Frits Harkema's picture

This might be one of those non-scam ads you hear about.

Frits Harkema
Activity Score 713
Antwerpen
liar's picture

Too unclear. Maybe as a digital ads will be better where we can navigate what is behind by dragging the picture with the mouse.

liar
Activity Score 384
Other
primo_susto's picture

THIS is ABSOLUTLY BRILLIANT!! Tought, elegant, clever, sober, JUST PERFECT AD!

primo_susto
Activity Score 440
Graphic Designer
Advertisement
Featured Content

Latest Collections

Advertisement