Chair

Campaign
Agency Network: 
Published/Aired: 
March 2011
Levolor:  Chair

Description

Print advertisement created by Carmichael Lynch, United States for Levolor, within the category: House, Garden.

Caption

The focal point of a room isn't always a piece of furniture.

Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Jim Nelson
Copywriter: Ellie Anderson
Art Director: Jeff Terwilliger
Photographer: Jason Hindley
Art Producer: Sandy Boss Febbo
Retouching: Happy Finish
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TommyO's picture

So why do you put a furniture in the focal point of the ad?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

BrendanRyan's picture

I took me way too long to figure out they were blinds, they are blinds aren't they?? Maybe if I knew the brand it would have clicked a bit easier...

BrendanRyan
Activity Score 21
Photographer at None
Nerazzurro's picture

really like the execution but yea it takes too long to understand it, because who in the hell knows levolor?

Nerazzurro
Activity Score 35
kirannama's picture

i like it,, good one

kirannama
Activity Score 14
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