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Victoria's Secret

Campaign
Agency Network: 
Published/Aired: 
May 2009
Levi's:  Victoria's Secret

Part of Collection

Description

Print advertisement created by JWT, India for Levi's, within the category: Fashion.

Advertising Agency: JWT Delhi, India
Creative Directors: Swati Bhattacharya, Anirudh Verma
Art Directors / Copywriter: Sandeep Salariya, Chirag Bhasin
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Highest Rated

Guest's picture

LOL! Love your comment :P

Guest
tui_nui's picture

gooooooooooooood job.

tui_nui
Activity Score 8
Art Director at Ad. Agency
Guest's picture

Excellent

Guest
Guest's picture

please explain. don't get it.

Guest
Guest's picture

self indulgence...

Guest
Guest's picture

great!

Guest
Guest's picture

@3
wear levis low rise and show your pants

Guest
jamesrothenburg's picture

Not bad, but you're promoting someone else's brand. Probably without permission. If I looked quickly at that ad all I would see is the underwear logo.

jamesrothenburg
Activity Score 554
Art Director
Guest's picture

You are so account executive.

Guest
Guest's picture

LOL! Love your comment :P

Guest
copywriter.txt's picture

Cool.

copywriter.txt
Activity Score 828
Copywriter
KbxAds's picture

nice

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Guest's picture

Nice. At first glance I thought this was going to be another bad "50% off" ad.

Guest
Wordnerd's picture

if this ad tries to sell these low rise pants this is total crap. just using your brain for an idea doesn't automatically make it clever

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

wow. stop getting your friends to comment.

Guest
Gualcor's picture

Its very clever. Just break the square in your heads. Of course its a contest ad.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

very lame. trying to be too abstract.

Guest
Guest's picture

Buena idea me gusta. JM

Guest
ricklongo's picture

I think it's simple and clever.

ricklongo
Activity Score 1244
Guest's picture

nice nice good ad. Trihan

Guest
Emran Hayat's picture

low rise should've been lil more prominent... else its a nice idea

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

Oh, show your underwear, not your pants. They want you to wear Levi's low rise so you can show off a peek of your under garments.

Guest
Guest's picture

I like these ads. simple but good.

Guest
kurtberengeiger's picture

Nice idea. I really like it. But I'm confused. 'Cause as an advert I'm not so convinced... Go figure.

kurtberengeiger
Activity Score 7327
Copywriter
kuaurdarisprabupadajoir's picture

yeah

kuaurdarisprabu...
Activity Score 29
ssguixi's picture

love it

ssguixi
Activity Score 213
Art Director at Y&R
nyoplaks's picture

nice work. good job!

nyoplaks
Activity Score 8
Art Director at OgilvyOne
nyoplaks's picture

nice work. good job!

nyoplaks
Activity Score 8
Art Director at OgilvyOne
Guest's picture

great job!

Guest
joeloks's picture

great job!

joeloks
Activity Score 10
Art Director at creative art director/pageshopdesign |

joeloks

Guest's picture

It's not bad, but It's like.... what you see. Let me explain myself: Low rise pants are supposed to be a little low, like yo show part of your underwear. So what is this ad saying?? you show part of your underwear... but that exactly what this pants are supposed to do!!! I mean, you wouldn't buy this pants if they didn't. It's like an ad for a fork saying you can eat with it. Not bad, but not a great concept in my opinion.

Guest
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