Little Monsters, Wiggly widow

Campaign
Agency Network: 
Published/Aired: 
September 2010
Levi's:  Little Monsters, Wiggly widow

Description

Print advertisement created by BBH, Singapore for Levi's, within the category: Fashion.

Caption

For little monsters with big imaginations.
Levi's kids

Advertising Agency: BBH Asia Pacific, Singapore
Executive Regional Creative Director: Steve Elrick
Art Director: Eirma Webster
Copywriter: Angie Featherstone
Photographer: Xuan Ong, Groovy Studio
Print Producer: Lesley Chelvan, Michelle Tan
Producer (Photography): Sidney Stella Lim, Jasmine Lim, Groovy Studio
Account Management: Frances Great, Joanna Yeo, Sophina Smith
Print Production: Peter Chee
Digital Imaging: Aries Wong, Anna Lee, Procolour
Log in or register to post comments

Highest Rated

Hibon's picture

Will this sell ?

Hibon
Activity Score 3734

Simple ideas are the best !

LeeHarvey's picture

Horrible art. Scary, not appealing.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

I think its funny!

Guest
jackblack's picture

Not sure how I'm feeling about these, but it's not warm and fuzzy.

jackblack
Activity Score 2363
Art Director
atb2005's picture

I agree with LeeHarvey. Doesn't Lady Gaga call her fans "little monsters" all the time? Copy makes sense, but I still don't like it. The visual approach is terrible too. I don't think parents would be won over with this campaign. After all, they are the ones buying their kids clothes.

atb2005
Activity Score 13557
Crystal Clear's picture

Parents are just financial instruments when it comes to children's clothing. They decide what to get and we pay :) Believe me, I got 2 kids :)

Crystal Clear
Activity Score 83
Other at Media - Newspaper
silvi's picture

What´s the point in this campaign?

silvi
Activity Score 4170
Copywriter
Hibon's picture

Will this sell ?

Hibon
Activity Score 3734

Simple ideas are the best !

Advertisement
Featured Content

Latest Collections

Advertisement