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Dad

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Bartle Bogle Hegarty, United Kingdom for Levi's, within the category: Fashion.

Caption

Originals never fit.

Advertising Agency: BBH, London, UK
Creatives: Simon Veksner, Nick Allsop
Photographer: Joseph Rodriguez
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Crisp One's picture

and original ideas actually make sense.

Crisp One
Activity Score 2005
Other at New York
sumsum's picture

ok, looking at the whole campaign the insight becomes more clear. the cheerleader ad is hard to get

sumsum
Activity Score 613
copywriter
miko1aj's picture

excellent campaign. Good benefit, good insight, simple and intelligent. I like that.

miko1aj
Activity Score 3086
Takmelius's picture

Intelligent?? ok, then explain it to me.

Takmelius
Activity Score 203
Creative Director
topawers's picture

Ok, so this has obviously generated a lot of controversy. I guess that after you go through all the executions it starts to make some sense. The problem is that this is advertising for creatives. Only we that see the work here or at annuals will ever get to see the campaign altogether. People out there will never have the chance to see them all, it'll be one at a time, and three seconds flipping through a magazine. That is a very common problem today, creatives end up talking to themselves and forget that people, not writers and art directors, but people who don't know shit about advertising, and don't even care, are the ones who should get the ad.

topawers
Activity Score 139
Copywriter
boi's picture

2nd that...

boi
Activity Score 2
skeMaMen's picture

That's the spirit! I agree...!

Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

sold's picture

this was done for 60's or 70's of 20th century?
once again: there is no preconception against jeans or against people that use jeans on 21th century.
an i am from the third world... imagine UK...

sold
Activity Score 3305
Copywriter
Monika_Nair's picture

Someone please explain :(

Monika_Nair
Activity Score 20
Telecommunications
Cack_on_my_gladdis's picture

The man is wearing levis and they make him feel full of power. They really fit, originals don't.
If you didn't get that then you must be a bozo!

Cack_on_my_gladdis
Activity Score 51
Student at the University of Life
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