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Care Tag For Our Planet

Agency Network: 
Published/Aired: 
October 2009
Levi's:  Care Tag For Our Planet
Levi's Print Ad -  Care Tag For Our Planet

Description

Levi Strauss and Goodwill announced a partnership that aims to put billions of pounds of unwanted clothing to good use. BBDO West, San Francisco, the pro bono agency for Goodwill San Francisco, conceived the idea to turn Levi’s clothing care tags into a communications medium. Come January, the Levi’s brand will become the first major retailer to include a message to donate unwanted clothing on the product care tags affixed to its jeanswear.

Print advertisement created by BBDO, United States for Levi's, within the category: Fashion.

Advertising Agency: BBDO West, San Francisco
Executive Creative Directors: Jim Lesser, Jon Soto
Creative Director / Copywriter: Mike Barti
Art Directors: Heward Jue, Melanie Barti
Account Team: Elana Shea, Kate Lennon
Print Producer: Owen Bly
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Guest's picture

LOL,

that's nice.....

Guest
Guest's picture

This is great.

Guest
hagemony's picture

very nice.

hagemony
Activity Score 335
Guest's picture

It's cooooool.

Guest
mikeelrapido's picture

Simple and ok.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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tirthomitro's picture

kewl!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

royschellekens's picture

Smart!

royschellekens
Activity Score 390
Art Director at Art Director |

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Hate advertising? Make better ads.

Juan Cabral's picture

Booring.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Yeah, not as fun as a gorilla playing the drums, one of the stupidest ads of all time.

Guest
sirvan's picture

This is the best thing I've seen from this campaign, and it's not very good.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

gravity's picture

last line is a little bit long. "and care for our planet" could be discarded. nice message anyway, considering it will be printed inside the jeans...

gravity
Activity Score 181
Art Director at Sistemsensin
federo's picture

YES!

federo
Activity Score 781
advertising agency
Guest's picture

Lame, feel-good messaging that is meaningless. Goodwill is crap, why not suggest a decent charity like The Salvation Army?

Guest
Guest's picture

That is bad. Like very bad.
It's exactly what you are expecting it to be. No surprise. No fun. No cleverness.

Boring.

Guest
rolling.stone's picture

simple and cool

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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