Bonfire

Campaign
Agency Network: 
Published/Aired: 
January 2011
Levi's:  Bonfire

Description

Print advertisement created by BBH, Singapore for Levi's, within the category: Fashion.

Caption

I am strong enough to weather any storm. Bring on the great unknown.
Levi's Roadwear
Explore the collection at Levis.com

Advertising Agency: BBH, Singapore
Creative Director: Steve Elrick
Photographer: Ben Sullivan
Copywriter: Douglas Hamilton
Art Director: Adrian Chan
Designer: Tomaz Goh
Producer: D'or Tey
Production company: Minnow 11/RP Represents
Digital Copy: Douglas Hamilton
Illustrator: Kristal Melson
Producer: Amy Wong
Production company: Abant Works
Product Photography: Sam Tan
Videographer: Jeycob Carlson
Post-Production: Freeflow
Account Management: Frances Great, Neil Small, Joanna Yeo, Midori Watanabe
Planning / Engagement Planning: Ayesha Walawalkar
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Highest Rated

luispiter's picture

ahhhh what??

luispiter
Activity Score 2756
comunication
Cutarica's picture

copy...too...long...and...lame...

Cutarica
Activity Score 3451
Illustrator
Fryzero's picture

agree and no need to add some mystery bs on a jean brand..

Fryzero
Activity Score 36
Creative Director at RKLM
luispiter's picture

ahhhh what??

luispiter
Activity Score 2756
comunication
writersblog's picture

yawn

writersblog
Activity Score 551
Copywriter
spinsarah's picture

Despite the other comments, ads like this really appeal to people my age... Which is obviously the target audience of these Levi Ads. I dig it. And I know plenty of other people that would to.

spinsarah
Activity Score 110
JonnyyRamone's picture

Kind of threading close to Dickie's 874 campaign. I know they aren't as established as Levis in Singapore but for someone who does know both brands it kinda makes me want to get a pair of Dickies more

http://media.graphis.com/LEGACY-FILES/cfe/48_advertisingannual2012/172...

JonnyyRamone
Activity Score 167
Wee Kim Wee School of Communication and Information
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