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Basketball

Campaign
Agency Network: 
Published/Aired: 
September 2008
Leukotape K:  Basketball

Description

Print advertisement created by G2, Germany for Leukotape K, within the category: House, Garden.

Caption

Back in the game.

Advertising Agency: G2 hamburg, Hamburg, Germany
Creative Directors: Birgit Hogrefe, Christoph Knoebel
Art Director: Claudia Sackmann
Copywriter: Sebastian Merget
Post production: JULIA X GREGOR
Photographer: Felix Matthies
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Highest Rated

brc912's picture

Not saying they are outstanding and brilliant ads, but I got it right away. I have also heard a lot about this tape before. They use it on athletes all the time to help keep them "in the game" after being injured. It adds stability to the tendons and muscles. If you watch sports you see it all the time. Especially on basketball players/Volleyball players because their shoulders are exposed. It is a simple idea that was executed in a boring way. Not terrible, but not aweful either. I guess it would be better if they gave a context for where the ads are appearing. Hopefully in a sports magazine.

brc912
Activity Score 105
Graphic Designer
Guest's picture

So Awesome!

Guest
Guest's picture

i hate these agency's comments.

Guest
corndogfuneral's picture

A sports tape?

corndogfuneral
Activity Score 1053
Art Director
samwanzer28's picture

Maybe it is.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

elgrecones's picture

somebody in this page made this ad...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
samwanzer28's picture

LOL at that.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Ravages's picture

Question: What does the tape do to get somebody back in the game?
Question: Whatever be the tape's magical properties, is this the best ad they could do to demonstrate it?

Ravages
Activity Score 842
Guest's picture

tape applied reduces loads on inflamed muscles, joins and etc. those tapes are specialy designed for that. they work as support for your body.
looks that only athletes can understand this. tehy are TG

Guest
Guest's picture

faked for Cannes

Guest
gbl's picture

Cool stuff!

gbl
Activity Score 451
Copy
Guest's picture

looks like penises

Guest
brc912's picture

Not saying they are outstanding and brilliant ads, but I got it right away. I have also heard a lot about this tape before. They use it on athletes all the time to help keep them "in the game" after being injured. It adds stability to the tendons and muscles. If you watch sports you see it all the time. Especially on basketball players/Volleyball players because their shoulders are exposed. It is a simple idea that was executed in a boring way. Not terrible, but not aweful either. I guess it would be better if they gave a context for where the ads are appearing. Hopefully in a sports magazine.

brc912
Activity Score 105
Graphic Designer
Guest's picture

I agree with brc912. I also got it right away. Probably because I played basketball all my jr and high-school years. For the people that don't get it you probably didn't play sports that required it.

Guest
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