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Leopard

Published/Aired: 
February 2007
 Leopard
 Leopard

Description

Tiger - Manish B Raut and Fiona Dias
Snake - Fiona Dias

Caption

Save trees. Save wildlife

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey and Abhijit Avasthi
Art director: Fiona Dias
Copywriters: Abhijit Avasthi and Fiona Dias
Illustrators: Leopard - Milind Aglave and Fiona Dias
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SummerA's picture

I like this one the best. The other two are a bit forced in my opinion.

SummerA
Activity Score 154
Other
mikelite's picture

it's so formulaic, but I like it. it's easy & fast.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

justpassingby's picture

fantastic!

justpassingby
Activity Score 1368
Other
sloppy4's picture

the creative team deserves beautiful leopard skin rugs for their efforts.

sloppy4
Activity Score 1492
Dick Huges's picture

Well i like this ad. But this idea has been done in so many ways that i cant even remember. So by doing the same idea in it's 203# execution you deserve 5 internets.

Dick Huges
Activity Score 937
Copywriter
ellehcimeo's picture

5 internets? you are so random in your awarding system. how am i ever to know how much to shoot for when I make my special ad for you? *sigh*

ellehcimeo
Activity Score 3376
Art Director
Joe76's picture

wow! 5 internets its a lot!!! Congratulations! : )

Joe76
Activity Score 762
Art Director
choreomedia's picture

Awesome stuff. Great campaign.

choreomedia
Activity Score 4
Graphic Designer
awardwinnningad's picture

been done, seen it. see link.

http://www.griffith.edu.au/ins/collections/webb/img2/15-90b.jpg

again....nice try.

awardwinnningad
Activity Score 20
Art Director
sloppy4's picture

uh, those are trees.

sloppy4
Activity Score 1492
awardwinnningad's picture

my point.

awardwinnningad
Activity Score 20
Art Director
kre8's picture

awardwinningad.
obviously, i see where you're coming from with the whole 'trees' thing but these arent really that similar.
which school did you say you were from?

kre8
Activity Score 989
Copywriter
awardwinnningad's picture

does education really lead to brilance? it doesn't matter.

awardwinnningad
Activity Score 20
Art Director
sloppy4's picture

having a point does

sloppy4
Activity Score 1492
ming the merciless's picture

At least there's one person on here with a sense of humour - I got the joke even if everyone else didn't.

Good on you awardwinningad!

ming the merciless
Activity Score 190
Copywriter
slim's picture

Yeah, but it's the Same. Joke. Every. Time.

slim
Activity Score 1047
Copywriter
SandMan69's picture

"does education really lead to brilance? it doesn't matter"

The words of someone with something to hide perhaps?

nice ads incedentally.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

LeAdvertiser's picture

Nice idea. Brillian AD.

LeAdvertiser
Activity Score 32
Art Director |

Phuong Le (LEE)
LeAdvertiser at gmail.com
San Francisco. CA

mj's picture

old idea, but executed good

mj
Activity Score 71
Copywriter
ADRIAN STEALER's picture

I like it.

ADRIAN STEALER
Activity Score 28
Copywriter
instinctive traveller's picture

I’d just like to know. Why is everyone here so negative? "Done before" seems to be the one comment that's repeated over and over again. Like someone saying, "that sunset, I’ve seen it before and it sucks". You mean a sunset doesn't evoke mellow feelings in you if you see it a second time? http://kettleandmug.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
whitespace's picture

Actually...

whitespace
Activity Score 1953
Creative Director
jennywhx's picture

this's nice, when it is in thumbnail in the main page i really thought these are animal skin.
Nice ad, it grabbed my attention, and give me a surprise after i enlarge it :P.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Have Heart's picture

It's solid, but done to death.

Have Heart
Activity Score 922
Art Director
thelastword's picture

ya, it's done to death. what's happening to piyush pandey..?

thelastword
Activity Score 14
Creative Director
thelastword's picture

ya, it's done to death. what's happening to piyush pandey..?

thelastword
Activity Score 14
Creative Director
Desi's picture

Didn't know those were trees. Looks like skin infection, brocolli at best.

Desi
Activity Score 1042
A. J. SMITH's picture

I like this.

I like the land animal link. Sure similar things have been done before, but this is well art directed and gentle. Perfect for the subject matter.

8/10

A. J. SMITH
Activity Score 2822
popdistortion's picture

Almost there. Very well done.

popdistortion
Activity Score 1592
Daryllee's picture

The idea is great but i will use illustrations cause the execution not real, illustrations will make nicer.

Daryllee
Activity Score 56
Other
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