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Alexandre's picture

The clients in Brazil are so cooler, clever, smarter than ours in France!
How can you sell them something so ununderstandable?
Bravo!

Alexandre
Activity Score 55
Copywriter
maé's picture

je pige rien ya quelque chose a piger? I DON'T get it
..

maé
Activity Score 44
Graphic Designer |

.................

roman-schwienbacher.com's picture

tu te fait voler ton char. y mète une nouvel painture decu,
mais a cause du satelite, ca fais rien.
austi de tabernake......

roman-schwienba...
Activity Score 1013
Photographer
A. J. SMITH's picture

I disagree, I think it means that the camoflauge isn't going to hide it with satellite tracking installed.

But the fact that it is out of context means it is confusing.

But I might be wrong.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2818
Vicky's picture

The cars get really notorious using the product, so the get really easy to spot..thats the most logical explanation i can find, but my be not..
In these one you can taste the photoshop in the car painting...

Vicky
Activity Score 375
Creative Director
dadada's picture

the usual request : "Please explain!"

dadada
Activity Score 1708
Art Director |

Everybody is creative, be yourself.

roman-schwienbacher.com's picture

as far as can understand it:
the car gets stolen, as been repainted and because if the satelite tracking system you still will find your car back.
very clever, but still, whole thing is weird to me.

roman-schwienba...
Activity Score 1013
Photographer
Minimum's picture

wow, if that's the case...this is one hello of a F*cked up concept.

Minimum
Activity Score 1428
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum's picture

I think that what they want to say is that the car now comes with satellite tracking. But they gave examples of cars that really do not need that because they are so eyecatching(hurting) that they do not really need to be tracked.

But I guess there is a very big chance I could be wrong

Minimum
Activity Score 1428
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

AlphaHawk's picture

Its a metaphor. The bright cars symbolize how easy it is to see/find your car. Hence why all the backgrounds are grey and bleak.

AlphaHawk
Activity Score 84
Art Director
mariayya's picture

EXACTLY... your car will be as easy to find as if it was painted like this... becomes clearer when you see the other ads.

mariayya
Activity Score 150
Copywriter
puppiepoppy's picture

Fiat that comes up with such shitty paint pattern, it definitely don't need Satellite Tracking!

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

popdistortion's picture

Art direction is extremely poor. They didn't even consider perspective. The idea is not the best as well.

popdistortion
Activity Score 1588
Dick Huges's picture

this is just bad.

Dick Huges
Activity Score 935
Copywriter
PaulyG_fill in the blank's picture

I'm not an art director, so I never really comment on specific graphic elements - but I've heard a few people comment on the lack of perspective on all these ads. Can someone please explain what you mean by this (from a graphic design point of view).

PaulyG_fill in ...
Activity Score 1148
Copywriter
Rog's picture

I actually don't mind this!
A sleek, fast wild beast with a tracking device. Nice one.
What's the problem? ;)

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

liar's picture

This is so weak, I don't understand, most of the people here in advertising find it hard to understand, if so, how does it deliver to the public?

liar
Activity Score 382
Other
novel's picture

nothing special!

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

AdvertisingIsNotArt's picture

Rog. You fail to see the idea in this. If that was the case, how would you explain the other two in the series? That thought doesn't translate in the others at all. I agree with the above comment from Vicky where she states that the cars are really easy to spot with the sat tracking system. I hope that it's sarcasism that I detect in your comment??? I personally think that it's a weak campaign. The car itself isn't much to look at all. Obviously having sat tracking system was it's only benefit and that's all they could hang their hats on. That said, the idea could've been so much stronger!

AdvertisingIsNotArt
Activity Score 58
Art Director
hang-the-dj's picture

I know I go on a bit about flawed logic, but come on people! You really think consumers will react to this?

hang-the-dj
Activity Score 1252
Copywriter
mrtalented's picture

very poor campaign.

mrtalented
Activity Score 2169
Creative Director
DarkSide's picture

Some photoshop classes for these guys please...
The texture of the tiger is excatly the same everywhere in the car!
Isn't supposed that the ones in the front (closer) are bigger, the ones in the back (farther) smaller?
What about some distortion? The ones in the side should look like the ones in the front?

DarkSide
Activity Score 1060
Other
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