Fail, 2

Campaign
Agency Network: 
Published/Aired: 
March 2009
Lentheric Solo:  Fail, 2

Description

Print advertisement created by Bester Burke, South Africa for Lentheric Solo, within the category: Health.

Caption

Up your game.

Advertising Agency: Bester Burke, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Copywriter: Jed Dawson
Log in to post comments
Guest's picture

nah, i'll keep my game low-key, like these ads.

Guest
anotheropinion's picture

Beautiful girls but what's really the idea?

anotheropinion
Activity Score 132
Advertising
Guto Araki's picture

The idea it to give you a hard on. I guess...

No, seriously, I think the concept of the campaign is to show how many games you lost in your life because of your bad B.O.

which is bad, by the way.

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
sneakyhands's picture

with solo, you can do better (than these hot women).
it's definitely arresting with the girl and the unusual 'FAIL'. positioning is fun too. it's like axe/lynx, but the guy is fighting back.

sneakyhands
Activity Score 1843
Copywriter
Guest's picture

That with Solo you qualiffy the girls if the pass or fail with you. You control the situation with Solo

Guest
macuser's picture

Those girls are so hot I don't even know what I'm looking at...heaven?

The ad is slightly confusing.

macuser
Activity Score 32
Guest's picture
Guest
Guest's picture

This is garbage, not advertising. FAIL!

Guest
rkdigital's picture

chickaaaaaaaaaas!
me like very porno much

:D

rkdigital
Activity Score 116
Art Director
ragecg's picture

......boobies.

ragecg
Activity Score 73
Guest's picture

Lions or Clio? Tough choice.

Guest
SandMan69's picture

Is boobs the concept?

They are going in the old "spank-bank" for sure.

Boom goes the dynamite!

"Être un invité, doit être un imbécile"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

Guest's picture

Hey Dude, you got no real love? Still gotta spank the monkey. Sad. Disco? You must be over 50.

Guest
SandMan69's picture

You sound retarded.

"Être un invité, doit être un imbécile"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

Guest's picture

Totally!

Guest
Guest's picture

maybe it's student work?

Guest
Guest's picture

maybe it's student work?

Guest
Guest's picture

maybe it's student work?

Guest
Guest's picture

student work = fail

Guest
Guest's picture

maybe this is student work?

Guest
i_i's picture

fail indeed

i_i
Activity Score 328
Guest's picture

retard

Guest
DarkSide's picture

Fail????
You are a fucking faggot if this girls arent good enough for you

DarkSide
Activity Score 1060
Other
macuser's picture

There must be a less aggressive way to question the sexual orientation of a stranger in public don't you think?

I do agree with the sentiment though, so don't take this personal.

macuser
Activity Score 32
DarkSide's picture

I am sorry, Im not homophobic, what I tried to express was that the exagerattion of the ad was not believable in anyway posible, unless someone didnt like girls

DarkSide
Activity Score 1060
Other
macuser's picture

It's all good broham.

macuser
Activity Score 32
Blair Semenoff's picture

I like the HOT GIRLS! I can't even remember what their selling though?

Blair Semenoff
Activity Score 641
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

lol me neither

Guest
Guest's picture

I hope the girls got paid! Can't picture anyone else making money off this, What a crap campaign!(Oh, might mean something to schoolboys?) I give it a "Fail"

Guest
Guest's picture

this is just so boring that i dont even have the patience to look at the product.

Guest
Guest's picture

and these girls are not especially sexy. they are just there.

Guest
Guest's picture

I think the message is that the girls fail on flirting you, because you control the situation with Solo. It´s curious because (I am peruvian) and Solo means alone.

Guest
Guest's picture

FAIL!
these are too lazy

Guest
Guest's picture

boring...

Guest
NSFW Warning
This page may contain elements which are considered Not Safe For Work.
Featured Content

Latest Collections