Girls

Campaign
Agency Network: 
Published/Aired: 
April 2009
Like
51
Views
5750
LensCrafters:  Girls

Description

Print advertisement created by Cutwater, United States for LensCrafters, within the category: Retail Services.

Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
President: Walter Smith
Group Creative Director: Joe Kayser
Planning: Rob Klingensmith, Juliana Nelson
Art Director: Joe Kayser, William Esparza, Kevin Jordan, Liz Gershman
Copywriters: Josh Parschauer, Derek Szynal
Photographer: Bil Zelman
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Highest Rated

drunk dave's picture

Ivan, seriously? I've got some holiday snaps that you can show.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Guest's picture

I don't understand. Do they shape eyebrows or do they make glasses? I'm sorry but I'm ignorant about this brand. Can some explain?

Guest
sirvan's picture

No no... the end benefit of the benefit of the benefit of Lens Crafters is ...Life! And isn't life better when you LOVE it? So, these are so obviously about LOVE. Lenscrafters don't make glasses, they make love, don't you see?

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

control C's picture

hhmm... no... its a word game... you read it I love LC... so they highlight the eye (I) next to it they draw a heart (love) and LC (lens crafters) there is not much into it...

control C
Activity Score 104
Copywriter
sirvan's picture

I was kidding... duh?

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

noitreallyisntme's picture

LC = LOSER COMPLEX

noitreallyisntme
Guest's picture

LC = Lame Comment

Guest
NastyJester's picture

The girl on the left has just realised that her friend has some really freaky white eyebrow shit going on.

NastyJester
Activity Score 740
Copywriter
Guest's picture

LC should cut off their relationship with cutwater

Guest
gulo's picture

Eye get It
but Eye don't think its great.
as simple as that

gulo
Activity Score 461
NastyJester's picture

Oh fuck, I'm ashamed to say that went completely over my head. But then when I visit Ads Of The World, I always wrongly assume that I'm going to a place beyond visual puns.

Now that you've pointed that out, it's adds a whole new dimension of awfulness to this entire campaign.

NastyJester
Activity Score 740
Copywriter
Guest's picture

what the hell is this ad about? something eye cannot get.

Guest
Guest's picture

Wow, if it is indeed an 'eye' for an 'i', then this is really weak.
Worse than most bad student work, and very sad for a professional agency with paying clients.

Guest
Guest's picture

genius!

Guest
drunk dave's picture

Ivan, seriously? I've got some holiday snaps that you can show.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
ivan's picture

Ok, sorry! :)

ivan
Creative Director at Ads of the World
Guest's picture

Now THAT'S a funny comment!

Guest
derya's picture

ı wish we see man's hands.

derya
Activity Score 302
Copywriter
Guest's picture

wHat iS tHat cHick oN tHe lEft fReaking oUt aBout?

Guest
Guest's picture

another crappy ad from the US.

Guest
bryan9's picture

Please stop sharing bullshits like this.

bryan9
Activity Score 110
Guest's picture

Actually it's a rip off from IBM...

Guest
Guest's picture

i think it's a cute ad. it's a moment in life not a pose, which explains the expressions and action. and you get three very pretty girls in glasses

Guest
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