Also From This Campaign 6
Description
Print advertisement created by Cutwater, United States for LensCrafters, within the category: Retail Services.
Executive Creative Director: Chuck McBride
President: Walter Smith
Group Creative Director: Joe Kayser
Planning: Rob Klingensmith, Juliana Nelson
Art Director: Joe Kayser, William Esparza, Kevin Jordan, Liz Gershman
Copywriters: Josh Parschauer, Derek Szynal
Photographer: Bil Zelman
well-crafted kiss, no doubt. but... err... can somebody tell me, sorry enlighten me abt the concept... is it the fact that bespectacled people were not being able to smooch with their glasses on before LS came? or watevr...
creative. shmeative.
LC = LOSER COMPLEX TO ME...
wow. atrocious...
Way, way way overreaching... why does everything have to be a brand rip all of a sudden?
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"I love some things, and don't love some other things."
are you sure that this brand is not top-of-mind, 80%-market-share brand in the advertised region?
if it is, than this is spot on.
You sense make no.
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"I love some things, and don't love some other things."
Its just another ad...
Nothing new idea, its not saing nothing but i like the art...
Todos somos ignorantes, pero no todos ignoramos lo mismo.
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