Thinnest

Agency Network: 
Published/Aired: 
February 2008
Lenovo:  Thinnest
Lenovo Print Ad -  Thinnest

Description

Art Directors: V.Jeyananth

Print advertisement created by Ogilvy, India for Lenovo, within the category: Electronics, Technology.

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Rod Vallis, Bikramjeet Ghosh, KT. Arun
Copywriter: Melvin Jacob John
Illustrator: Salim
Photographer: Senthil
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Highest Rated

Mukesh's picture

good one
Mukesh Lekhwani,
Grey worldwide

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

vasiem_sid's picture

ops!

but a little TOO bright retouching, well, that's just me.

vasiem_sid
Activity Score 42
Mobilink Gsm
talay's picture

that dosent sell the product... I didnt like it... like you all say BORING

talay
Activity Score 266
mgemini creative works / istanbul
p.syche's picture

i think it's pretty good, and much better than the MacBook Air envelope idea. i think this one's more creative :) thumbs up!

p.syche
Activity Score 267
Copywriter
SandMan69's picture

The MacBook envelope is much much better than this idea mate, don't get nuts and say stuff that isn't true.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

p.syche's picture

you can't say what i think is not true. it's just what i think, it's subjective. what you think is subjective too. it's just your personal judgment. mate.

p.syche
Activity Score 267
Copywriter
SandMan69's picture

Fair enough.

"Make a name, or be defamed"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

JAGGY's picture

Very nice, makes you laugh!
But why is he scared of falling inside, he is not thaaat thin...

Jaggy, TBWA

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

sbr's picture

Done and better executed. A campaign for a cell phone. Anyone got the link?

sbr
Activity Score 143
Art Director
Have Heart's picture

Yes, seen it here a year ago or so. Was much better than this.

Have Heart
Activity Score 922
Art Director
akharwatkar's picture

And before that for Diet Pepsi. It was an ambient where they had placed hazard witch-hats around the drain grill and placed a crumpled empty can of diet pepsi next to it on the floor. it looked like the pepsi-drinker fell thru the grill.

akharwatkar
Activity Score 79
Copywriter
Bundy Agency's picture

And before that it was done for diet coke, in print with a chick falling through.

The idea has been used alot to sell thin

Bundy Agency
Activity Score 597
Art Director
sonucoues2002's picture
sonucoues2002
Activity Score 804
visualizer
SandMan69's picture

Now that's how it's done.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

sumsum's picture

yeah, a guy was looking behind a cupboard for his cell or so...

sumsum
Activity Score 613
copywriter
Mukesh's picture

good one
Mukesh Lekhwani,
Grey worldwide

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

Wordnerd's picture

cool! showing one of the negative aspects of a slim notebook is genius. na it sucks

Wordnerd
Activity Score 6690
Copywriter
jazarah's picture

no no, no good

jazarah
Activity Score 1262
Kateter's picture

well, I'm not really a notebook freak but I'm still wondering: do people really buy these things cause of their thinness and lightness?

but nevermind.
ad sux.
been done also for wrist watches.

Kateter
Activity Score 2029
Copywriter
sbr's picture

Yep, I twisted the products. It was actually a brand of wrist watch that used the same concept. Do you remember the brand?

sbr
Activity Score 143
Art Director
Kateter's picture

swatch I believe.
not 100% sure though.
but it was in almost all books..

Kateter
Activity Score 2029
Copywriter
SHAKENBAKE's picture

They should place a temporary ban on using the following product attributes: very thin, very fast, very strong, very wide...(im sure im missing some)

just to see what happens.

SHAKENBAKE
Activity Score 4
Advertising
FlyingDogs's picture

Hahahaha!! True!

FlyingDogs
Activity Score 968
Copywriter
kergu's picture

can do better

kergu
Activity Score 6795
Advertising Pawn's picture

Sagem used the same idea but executed it with much more subtlety to me: http://adsoftheworld.com/media/print/sagem_floorboards

Still like this one for the crisp photograph though.

Join the advertising orgy: http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

TrainRunner's picture

yeah well, they all are just ok. the art direction on this one could be better. product and logo placement is irritating.

TrainRunner
Activity Score 225
Art Director
puppiepoppy's picture

I think the retouching suxs. The metal mesh is out in perspective. It doesn't match the floor. I mean, it looked like a pasted on job.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

abs's picture

baaaad photoshop

abs
Activity Score 37
TBWA
laksh08's picture

its goot and u have to must think

laksh08
Activity Score 111
MUMBAI, INDIA
spyro_e82's picture

Awesome! the ad reflects the brand. Lenovo = Lean Over. the guy is leaning over the drain. .The drain cover echoes the product. huhu

spyro_e82
Activity Score 46
softcell dnc, malaysia
sodomy's picture

Oh yes, I saw the cell phone ad too in Thai. However, is it thiner than Mac air?

sodomy
Activity Score 262
student academy of art university [advertising]
Prakash Jayashanmugam's picture

..good

Prakash Jayasha...
Activity Score 111
Creative Director at quirkee |

..

bushdlv's picture

Why show the negative side of it.

bushdlv
Activity Score 59
Art Director at Makani Creatives |

bushdlv

nkad007's picture

i was try its not going inside...

nkad007
Activity Score 96
Art Director
alialli's picture

He should be looking for it but he seems scared, on the other hand great idea my friend. For the brand; you cant beat Mac Book Air.

alialli
Activity Score 211
Creative Director at Art Director
Guest's picture

Hi,

for notebooks thin and light is a valid selling point. The ad is nice, especially for an IT company, at least sth funy and difrent

Guest
Guest's picture

Good Retouching Job and Nice creative.....Hats off salim (Retoucher) and the art director.... Keep going on ....

Guest
Guest's picture

Good Retouching Job and Nice creative.....Hats off salim (Retoucher) and the art director.... Keep going on ....

Guest
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