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For those who do, 5

Campaign
Agency Network: 
Published/Aired: 
November 2011
Lenovo:  For those who do, 5

Description

Print advertisement created by Saatchi & Saatchi, United States for Lenovo, within the category: Electronics, Technology.

Caption

We make the tools. You make them do.
Lenovo for those who do.
DoNetwork.com

Advertising Agency: Saatchi & Saatchi NY, USA
Art Buyer: Hillary Jackson
Art Director: Billy Veasey
Copywriter: Bill Carson
Photographer: Pete Barrett / Visu Artists
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Highest Rated

MicheleVirgilio's picture

hmm so and so ad

MicheleVirgilio
Activity Score 2617
Roger Keynes's picture

That line's not quite there.
'We make them so. You make them do.' ?
The 'tools' - 'do' thing isn't working for me.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

shahidali's picture

Someone did this ad

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

kleenex's picture

not great, but not bad.

kleenex
Activity Score 58623
Web Designer/Developer
jullyart's picture

not great at all

jullyart
Activity Score 65
Art Director
charithco's picture

need more work.

charithco
Activity Score 275
Art Director at Wunderman Doha |

----
www.charithdesign.com

sintra's picture

Agreed needs to be finished.

sintra
Activity Score 699
Administrative
Billoughsby's picture

Art Buyer credit. Art Buyer?!

Billoughsby
Activity Score 5154
Art Director |

That's it.

vote4pedro's picture

The headline would make a decent strategy. Now all they need is a concept.

vote4pedro
Activity Score 4601
Copywriter
MicheleVirgilio's picture

hmm so and so ad

MicheleVirgilio
Activity Score 2617
Spanky's picture

Keep making the tools. Find someone else to make the ads.

Spanky
Activity Score 4899
Other
jackblack's picture

Couldn't have said it better myself Spanky.

jackblack
Activity Score 2362
Art Director
Billoughsby's picture

Thube hubeadlubine lubockubup mubight
suberve ubas uba dubecubent puboint ubof
dubepubartubure fubor uba suberubies lubike
thubis. Ubit's uba pubituby thubat thube
hubeadlubine ubitsubelf ubisubn't bubettuber,
uband thubat thube ubimubagubes ubaruben't
mubore ubexcubitubing.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

The -ub Editor strikes again. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Wordfruit's picture

I presume Lenovo makes physical tools or software, but I don't think it's clear.

And I don't know specifically what you can do to help me or whether the product is relevant to me -- I don't think that's clear.

And, assuming you make tools... I need to "make them do"...? That could kind of communicate "I make do with them" -- which would mean they are crap tools...

Wordfruit
Activity Score 1023
Ed Rapport's picture

"We Make The Tools. You Make Them... Work?" sounds like a much better headline

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Lazarus's picture

Not very good.

Lazarus
Activity Score 1536
Creative Director
khalowie's picture

i don't understand this

khalowie
Activity Score 10
Marketing Manager at SM Supermalls Global Pinoy
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