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Rog's picture

Lovely answer.
Drink to that.
Hold the ice.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mrtalented's picture

forced photoshop work.

mrtalented
Activity Score 2171
Creative Director
Rog's picture

That's the idea.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

johnpiccin's picture

I never seen a brown lemon, sorry doesn't work for me, the form isn't enough.

johnpiccin
Activity Score 41
Art Director
SandMan69's picture

To be honest, at first I thought it was a lantern.

The shape isn't quite enough but the idea is nice, and it's a decent attempt at something pretty cool.

A simple idea conveyed in a clean simple way.

A for effort

6/10 for the ad

.........Henry. Jones. Junior! .........I like Indiana.......We named the dog Indiana

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

amit parekh's picture

very nice exicution...wel done

amit parekh
Activity Score 283
Art Director
SummerA's picture

Yeah, I couldn't figure out what the hell it was until I saw the title. I thought it was some sort of parachute at first. The idea is nice, but the ad isn't working for me.

SummerA
Activity Score 154
Other
RicKurt's picture

Lovely...

RicKurt
Activity Score 14
Graphic Designer
bubblestheclownfish's picture

I saw a pair of lips :-(

Not so good.

bubblestheclownfish
Activity Score 606
Creative Director
RITALIN's picture

I LOVE IT!
And I just knew that It was made by my co-worker and art director Mr. Frog! haha, great!.

RITALIN
Activity Score 91
Creative Director at McCann Santiago |

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

franksandres's picture

MMMMMMM Lemon!
Good one.

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
c-ray's picture

Looks like a smiley face, not a lemon

c-ray
Activity Score 4
Client Servicing
gibshellenberger's picture

yup, lemons are yellow.

gibshellenberger
Activity Score 157
Creative Director
oshe's picture

its good

··o.s.h.e··

oshe
Activity Score 850
Copywriter |

oshe.pb@hotmail.com

chief's picture

i see a smile not a lemon..

chief
Activity Score 19
Art Director
braindrain's picture

I did too. But I suppose it still works on some level if you see a smile (Coke lemon puts a smile on your face or something).

braindrain
Activity Score 240
Copywriter
Dick Huges's picture

So are lemons black in chile?

Dick Huges
Activity Score 937
Copywriter
k-rocka's picture

i see lips

k-rocka
Activity Score 426
Graphic Designer
fersvax's picture

Is Rene the only member of the creative team at McCann Chile???

fersvax
Activity Score 1239
Creative Director |

FER.

Steeef's picture

Heee, a lemon!

i have just one word for it... WOW!

How do you people come up with this...

Steeef
Activity Score 135
Art Director
Inciter's picture

A mouthful of coke teeth.

Inciter
Activity Score 28
Art Director
A. J. SMITH's picture

Its ok.

Could have been alot better, but I like the simple idea.

A

A. J. SMITH
Activity Score 2822
antonioC's picture

simple yet effective.

antonioC
Activity Score 30
Creative Director
Javi Ending's picture

A toothbrush brand did the very same treatment (but with a smile) and it worked out better because the colors actually matched.

Javi Ending
Activity Score 130
Copywriter
skeMaMen's picture

This is so lazy job...

They copy & paste the same bottle.

Again, so lazy job...

>>> Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

Guest's picture

esta bebia curiosa de sabor a limon es muy rica

Guest
Guest's picture

esta bebia curiosa de sabor a limon es muy rica

Guest
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