Description
Print advertisement created by Publicis, Belgium for Leica, within the category: Electronics, Technology.
Pig. Photographed with the V-Lux 20 High Quality Zoom 12X.
Executive Creative Directors: Alain Janssens, Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Producer: Christ Lannoy
Account Director: Sebastien Desclée
This doesn't sell me the camera. Don't get it.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
I like the idea and the design. As a seller, you're right, though: it falls a good bit short.
That's it.
Image needs texture or some biology that elevates it above the appearance of a vector swatch .
A good idea not executed to its potential.
Write a wise saying and your name will live forever – Anonymous.
This doesn't sell the camera.
I don't think this is a good idea in any way. Would love to hear a photog's take on this ad: the 'photos' in this campaign are nothing that any professional, or amateur with $699 to spare, would show anyone. Selling product with the worst example of what it can do has to be well into the minus figures of "top ten ways to sell."
Surprised at a few of the scores from the names I recognise here, to be honest. Unless I missed an appointment with the Emperor's new tailor, these are just uniform blurred colour blands. How is this supposed to visually excite an audience whose activity revolves around the visual, 'la difference', contrast, light, shade, all that.
This, I have to say, is shit.
Totally agree. While I got a chuckle out of these ads, they miss the point. Leica is an exotic brand that targets people with lots of money, who feel they are "real" photographers. Leica is the exotic sports car of cameras. The target knows what "zoom" is. They're not going to buy a camera just because an ad tells them it has a high-power zoom lens. Especially, when the image in that ad is not a good representation of what the camera can actually do. If this ad were for a Canon Powershot targeting the average consumer who knows nothing of photography or how cameras work, then it might be effective. The target isn't buying it. They're calling B.S.
I do like it ;p
It sells a little feature, that might be a nice to have but certainly not is the reason to buy this Leica camera. But since that probably was the brief we must not argue about that. What i found more disturbing is the way 'High Quality Zoom 12X' is portrayed. That is without any sense. A vector image is far from relevant for (potential) Leica users. A missed opportunity in (idea and) Art Direction if you ask me.
Ow, you didn't...
then, sorry.
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Damn, these are bad. And they're such great cameras. Shame.
yawn. the nineties called. they want their little scam ads back.
Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.
great campaign, there can be 100s of executions, 1 colour 1 story
So this cam will blur all my shit up when I zoom in? no thanks.
i really like the idea, but what's the point of zoom if your photos then have no detail and look like a plain color!!
One huge pixel = extrem DIGITAL zoom, not optical. Digital zoom is sh*t, totally useless. It is a detail of a PICTURE not the object itself. Big fcking time fail, dudes.
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