Face Recognition, New York

December 2011
Leica:  Face Recognition, New York


Print advertisement created by Demner Merlicek & Bergmann, Austria for Leica, within the category: Electronics, Technology.


New Leica D-Lux 5 with face recognition.
Leica Shop

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Rosa Haider
Copywriters: Niki Peterson, Nadja Nashef
Art Director: Dominika Babski
Photographer: Oliver Gast
Account Supervisor: Moana Merzel
Account Management: Heike Degen
Art Buying: Ilona Urikow
Final Art Work: Aron Cserveny
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vote4pedro's picture

The headline was incorrectly translated. It should read: "New Leica D-Lux 5 with shitty face recognition that doesn't really work."

Activity Score 4601
puppiepoppy's picture

Nice! I think it's a good campaign for Canon (or Nikon, etc) face recognition.

Activity Score 1634
Creative Director |


NicoCiego's picture

True. The ad doesn't carry the identity of the brand.

Activity Score 1033
Art Director at Quezon City Philippines
George Souza's picture

Idea is fun, but it tells the face recognition will fail.

George Souza
Activity Score 116
Ron Burgundy's picture

i like this, i find myself seeing faces in things

Ron Burgundy
Activity Score 1630
Art Director at Southern California
thedesignaddict's picture

Pretty weak concept. Missed creative opportunity for a great brand.

Activity Score 5403
Art Director at Freelance
p.syche's picture

Suggests face recognition doesn't work...

Activity Score 267
andylefty's picture

I get it.
Leica has such strong brand value.
I want one despite this ad.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Roger Keynes's picture

An idea. Not the idea.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Glut's picture

boring idea

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Dharmesh aka danny's picture

5 is just for the idea.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

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