Everything in Black&White - Colorful

Agency Network: 
October 2016
Leica: Everything in Black&White - Colorful


Print advertisement created by Saatchi & Saatchi, Brazil for Leica, within the category: Electronics, Technology.

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Chief Creative Officer: Fabio Fernandes
Creative Directors: Pedro Prado, Rodrigo Castellari
Art Director: Rodrigo Castellari
Copywriter: Pedro Prado
Senior Account Executive: Marcello Penna
Account Supervisor: Gabriela Marques
Agency Producers: Jomar Farias, Leandro Ferreira
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Reality Check's picture

It's difficult to imagine the intended audience for this advert. Color-blind photographers, perhaps?

Reality Check
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